Director, CIB Content Marketing
This role is for a Content Marketing Director at Standard Chartered, focused on the Corporate & Investment Bank division. The individual will lead content strategy, execution, and measurement to drive business goals and client engagement globally. The role requires deep B2B marketing expertise and strong project management skills to collaborate across product and geographic teams. The position involves working closely with senior business stakeholders and digital marketing teams to optimize content for business strategy and regulatory alignment.
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Experience
7+ years
Function
Marketing
Work mode
Hybrid, Singapore
Company
Tier 2
What you will work on
This role is for a Content Marketing Director at Standard Chartered, focused on the Corporate & Investment Bank division. The individual will lead content strategy, execution, and measurement to drive business goals and client engagement globally. The role requires deep B2B marketing expertise and strong project management skills to collaborate across product and geographic teams. The position involves working closely with senior business stakeholders and digital marketing teams to optimize content for business strategy and regulatory alignment.
TAL's take
Solid established global bank brand with a clear, high-level marketing leadership mandate in the corporate and investment banking sector.
Role is well-defined with clear strategic, business, and operational responsibilities for a specific banking unit.
Salaries at Standard Chartered
22.6 LPA average
Based on 90 Grapevine salary entries for Standard Chartered.
Engineering
0 - 2 years | 8A
12 LPA average
Range: 7 - 17 LPA
Finance
0 - 2 years | 8A
24 LPA average
Range: 24 - 24 LPA
Other roles
0 - 2 years | 8A
10 LPA average
Range: 3 - 15 LPA
Operations
2 - 4 years | 8A
4 LPA average
Range: 4 - 4 LPA
Must haves
- 7+ years experience in B2B marketing
- Experience in financial services space
- Strong organisational and project management skills
- Ability to execute and develop content marketing campaigns
- Expertise in stakeholder management and influencing cross-functional groups
Tools and skills
About the company
Global international banking institution, established but not in the defined Tier 1 tech/digital unicorn category.
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