Performance Marketing Manager - Luxury Fashion
Tailorworks Private Limited is seeking a Performance Marketing Manager to oversee paid growth strategies for its luxury fashion and bespoke clothing lines. The role involves planning and executing campaigns across Google, Meta, and LinkedIn while managing high-ticket lead generation funnels. Candidates must have experience with luxury brand aesthetics and technical tracking tools like GA4 and GTM. The role requires balancing creative luxury positioning with performance-driven analytics in both domestic and international markets.
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Experience
4-6 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Tailorworks Private Limited is seeking a Performance Marketing Manager to oversee paid growth strategies for its luxury fashion and bespoke clothing lines. The role involves planning and executing campaigns across Google, Meta, and LinkedIn while managing high-ticket lead generation funnels. Candidates must have experience with luxury brand aesthetics and technical tracking tools like GA4 and GTM. The role requires balancing creative luxury positioning with performance-driven analytics in both domestic and international markets.
TAL's take
Mid-tier company with a clearly defined, role-specific scope in luxury marketing.
The JD clearly delineates required platforms, specific luxury fashion experience, and campaign management responsibilities.
Must haves
- 4-6 years of experience in Performance Marketing
- Experience with Google Ads and Meta Ads Manager
- Experience with GA4 and Google Tag Manager
- Experience working with luxury or fashion designer brands
- Experience in Indian and international markets
Tools and skills
About the company
Unfamiliar company in the luxury fashion niche, defaulting to mid-tier status.