Digital Ads (PPC) Specialist
TechWyse Internet Marketing is seeking a PPC Specialist to manage digital advertising campaigns across multiple platforms including Google, Facebook, and LinkedIn. The role involves keyword research, audience targeting, bid management, and ongoing campaign optimization. You will also be responsible for generating client reports and tracking performance metrics against key benchmarks. This is an onsite role based in Kochi, Kerala.
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Experience
2+ years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
TechWyse Internet Marketing is seeking a PPC Specialist to manage digital advertising campaigns across multiple platforms including Google, Facebook, and LinkedIn. The role involves keyword research, audience targeting, bid management, and ongoing campaign optimization. You will also be responsible for generating client reports and tracking performance metrics against key benchmarks. This is an onsite role based in Kochi, Kerala.
TAL's take
Clear agency-side role with well-defined responsibilities, though the company is not a top-tier tech brand.
The JD provides a crisp, coherent list of specific responsibilities for a PPC specialist role.
Must haves
- 2+ years experience in PPC
- Experience with Facebook, Instagram, LinkedIn, Google, and Youtube ads
- Ability to create and manage keyword lists and audiences
- Experience in bid management and ad optimization
- Reporting and tracking campaign metrics
Tools and skills
About the company
Established digital marketing agency providing services to a range of clients.