eCommerce Activation & Optimization Specialist
The Digital Commerce Activation & Optimisation Lead at Nespresso UAE drives digital campaign execution, promotional activations, and customer journey optimization to improve online performance. The role involves designing and executing multi-channel campaigns, analyzing performance data, and leading A/B testing initiatives across web and app touchpoints. Candidates must have 3-5 years of experience in digital commerce and proficiency with analytics and optimization tools. This position works closely with marketing, CRM, and retail teams to ensure a seamless omnichannel customer experience.
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Experience
3-5 years
Function
Marketing
Work mode
Onsite, UAE
Company
Tier 2
What you will work on
The Digital Commerce Activation & Optimisation Lead at Nespresso UAE drives digital campaign execution, promotional activations, and customer journey optimization to improve online performance. The role involves designing and executing multi-channel campaigns, analyzing performance data, and leading A/B testing initiatives across web and app touchpoints. Candidates must have 3-5 years of experience in digital commerce and proficiency with analytics and optimization tools. This position works closely with marketing, CRM, and retail teams to ensure a seamless omnichannel customer experience.
TAL's take
Strong, well-defined role at a premium global brand with clear operational and performance-driven responsibilities.
Very well-defined role with specific responsibilities in campaign activation, conversion optimization, and stakeholder management.
Must haves
- Bachelor’s degree in Marketing, Business, Commerce, or eCommerce
- 3–5 years of experience in Digital Commerce or Digital Marketing
- Understanding of digital customer journeys and conversion optimization
- Experience with Google Analytics 4
- Experience with ContentSquare
- Experience with A/B testing platforms
- Fluency in English
Tools and skills
About the company
Nespresso is a major global subsidiary of Nestlé, but this specific role is a regional market-based operational position.