Social Media Lead - Brand & Content
Lehenga Lovestory is a new digital-first bridal and occasion-wear brand seeking a Brand & Content Lead to shape their public-facing voice. The role involves managing daily social media expression, content creation for Instagram and Pinterest, and direct interaction with the bridal community. Candidates should have a portfolio of hands-on content work and proficiency in mobile-first editing. The position is based in Noida and requires consistent onsite presence at the production center.
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Experience
2-4 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Lehenga Lovestory is a new digital-first bridal and occasion-wear brand seeking a Brand & Content Lead to shape their public-facing voice. The role involves managing daily social media expression, content creation for Instagram and Pinterest, and direct interaction with the bridal community. Candidates should have a portfolio of hands-on content work and proficiency in mobile-first editing. The position is based in Noida and requires consistent onsite presence at the production center.
TAL's take
Specific role for a new, creative-focused brand with clear ownership, but lacks the scale or established reputation of higher-tier companies.
The JD is highly specific about the daily responsibilities, required skills, and the desired aesthetic tone for the brand.
Must haves
- Bachelor's degree in communication, marketing, design, or related discipline
- 2 to 4 years of hands-on social and content work
- Portfolio demonstrating creative craft
- Proficiency in English and Hindi
- Proficiency with iPhone photo/video capture and mobile-first editing tools
Tools and skills
About the company
Early-stage D2C brand in the fashion space, does not meet criteria for tier 1 global or established Indian unicorns.