Performance Marketing Manager
Tickle Wickle is seeking a Performance Marketing Manager to drive lead generation for their indoor play centers in Gurugram. The role involves full ownership of paid Meta and Google channels, focusing on hyperlocal targeting to boost birthday and membership bookings. Candidates must have 3-6 years of experience, ideally in service-based industries, and deep proficiency in lead tracking and funnel optimization. This position reports directly to a senior team, offering high ownership over marketing outcomes.
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Experience
3-6 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Tickle Wickle is seeking a Performance Marketing Manager to drive lead generation for their indoor play centers in Gurugram. The role involves full ownership of paid Meta and Google channels, focusing on hyperlocal targeting to boost birthday and membership bookings. Candidates must have 3-6 years of experience, ideally in service-based industries, and deep proficiency in lead tracking and funnel optimization. This position reports directly to a senior team, offering high ownership over marketing outcomes.
TAL's take
Solid, well-defined role in a local service business, but limited scale and growth potential due to company size.
Very clear responsibilities, specific industry context, and well-defined technical stack for a marketing role.
Must haves
- 3-6 years of performance marketing experience
- Focus on lead generation
- Hands-on proficiency with Meta Ads Manager and Google Ads
- Strong working knowledge of lead tracking tools and methodology
- Experience with hyperlocal targeting strategies
- Bachelor's degree in Marketing, Business, or a related field
Tools and skills
Nice to have: whatsapp business api, zoho, hubspot, leadsquared, google ads certification, meta blueprint certification.
About the company
Unfamiliar small-scale local service business, default tier 2.
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