SEO Lead
Scapia is looking for an SEO Lead to drive organic growth and category leadership within the fintech space. The role involves full ownership of the SEO strategy, including high-conversion funnel optimization and presence in generative AI search engines. You will manage technical SEO, content strategy via external agencies, and collaborate with cross-functional teams to drive card acquisition. This is a hands-on position requiring a blend of technical expertise and strategic execution in modern search environments.
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Experience
5-8 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Scapia is looking for an SEO Lead to drive organic growth and category leadership within the fintech space. The role involves full ownership of the SEO strategy, including high-conversion funnel optimization and presence in generative AI search engines. You will manage technical SEO, content strategy via external agencies, and collaborate with cross-functional teams to drive card acquisition. This is a hands-on position requiring a blend of technical expertise and strategic execution in modern search environments.
TAL's take
Strong, well-defined strategic role in a high-growth fintech space with modern focus on Generative Engine Optimization.
The JD is highly specific regarding responsibilities, including the emerging field of GEO, performance metrics, and tools.
Salaries at Scapia
32.1 LPA average
Based on 12 Grapevine salary entries for Scapia.
Marketing
10 - 12 years | Director
40 LPA average
Range: 40 - 40 LPA
Other roles
0 - 2 years
6 LPA average
Range: 6 - 6 LPA
Engineering
2 - 4 years
29 LPA average
Range: 29 - 29 LPA
Sales
4 - 6 years | L2
20 LPA average
Range: 20 - 20 LPA
Must haves
- 5–8 years of SEO experience
- 2–3 years owning SEO end-to-end
- Hands-on experience with GEO
- Experience in fintech, cards, or consumer internet
- Knowledge of technical SEO, schema, and site architecture
Tools and skills
Nice to have: profound, otterly.ai, peec ai, athenahq, sql, looker.
About the company
Scapia is a known fintech startup, categorized as Tier 2 as it is not a legacy tech giant or Tier 1 unicorn.
Posts mentioning Scapia
@Lazygiraffe mentioned about Scapia Credit Card, want to know if its worth it
The features are too good to be true
Credit Card - Scapia
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Scapia Credit Card Referrals- Free iPad
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