Digital Marketing Specialist
JuMiva is seeking a Digital Marketing Specialist based in Kolkata to manage PPC and Google Ads campaigns. The role involves optimizing search, display, and video campaigns to improve performance metrics like ROAS and CPA. Candidates must have at least 2 years of hands-on experience with Google Ads, GA4, and Tag Manager. The position requires an onsite presence from Monday to Saturday.
50k new jobs listed every day. Install TAL to find more jobs like this.
Experience
2+ years
Function
Marketing
Work mode
Onsite, India
Company
Tier 3
What you will work on
JuMiva is seeking a Digital Marketing Specialist based in Kolkata to manage PPC and Google Ads campaigns. The role involves optimizing search, display, and video campaigns to improve performance metrics like ROAS and CPA. Candidates must have at least 2 years of hands-on experience with Google Ads, GA4, and Tag Manager. The position requires an onsite presence from Monday to Saturday.
TAL's take
Low-tier company, limited role scope, and onsite requirement with 6-day work week red flag.
The role is very clearly defined as a Google Ads specialist with specific required KPIs and tools.
Watchouts
- Mon–Sat work week
Must haves
- 2+ years hands-on Google Ads experience
- Command over Search, Display, Video and Remarketing campaigns
- Understanding of CTR, CPC, CPA, ROAS and Conversion Optimization
- Experience with Google Analytics, Tag Manager and Keyword Planner
Tools and skills
Nice to have: semrush, ahrefs.
About the company
Unfamiliar company with limited online presence and standard agency-style job posting.