Senior Influencer Marketing
Pilgrim is seeking a Senior Influencer Marketing specialist for their consumer brand. The role involves identifying and onboarding nano and micro-influencers, managing end-to-end campaign execution, and writing creative briefs. The candidate will also support paid partnership ad setups and analyze performance metrics to optimize future campaigns. This position focuses on building sustainable, long-term creator relationships.
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Experience
Experience not specified
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Pilgrim is seeking a Senior Influencer Marketing specialist for their consumer brand. The role involves identifying and onboarding nano and micro-influencers, managing end-to-end campaign execution, and writing creative briefs. The candidate will also support paid partnership ad setups and analyze performance metrics to optimize future campaigns. This position focuses on building sustainable, long-term creator relationships.
TAL's take
Well-defined marketing role at a recognizable D2C brand with clear functional ownership.
The JD provides a very clear and coherent breakdown of responsibilities related to influencer identification, campaign management, and performance tracking.
Must haves
- Identify and onboard influencers on Instagram and YouTube
- Manage collaborations, outreach, and content coordination
- Write clear and effective creator briefs
- Support whitelisting and partnership ad setup
- Track campaign performance and compile reports
Tools and skills
About the company
Pilgrim is a known D2C beauty brand in India, fitting the established mid-stage product company tier.
Posts mentioning Pilgrim
Congress Promises Free Pilgrimages for Buddhists
- Congress pledges free pilgrimages to Buddhist sites if elected in Delhi, addressing the current exclusion in the Mukhyamantri Teerth Yatra Yojana. - Udit Raj criticizes AAP for ignoring Dalit places of worship and excluding certain temple priests from honorarium schemes. - Rahul Gandhi and other Congress leaders highlight failures of the Kejriwal government, promising job regularization and support for street vendors. Source: [The Hindu](https://www.thehindu.com/news/cities/Delhi/cong-vows-free-pilgrimage-to-buddhist-sites/article69140742.ece), [The Times Of India](https://timesofindia.indiatimes.com/city/delhi/cong-assures-free-teerth-yatra-to-buddhist-sites/articleshow/117561645.cms)
Record-Breaking Devotee Turnout for Ayodhya Parikrama
- Over 30 lakh devotees participated in Ayodhya's 14-kosi parikrama, marking the first event post-Ram temple inauguration. - Elaborate arrangements ensured smooth proceedings, with refreshment stalls, mobile toilets, and security measures in place. - The pilgrimage concluded successfully with no incidents, setting a new record for participation. Source: [The Times Of India](https://timesofindia.indiatimes.com/city/lucknow/record-participation-in-ayodhyas-historic-14-kosi-parikrama/articleshow/115152563.cms), [Hindustan Times](https://www.hindustantimes.com/cities/lucknow-news/ayodhya-14-kosi-parikrama-ends-panch-kosi-begins-today-101731263452060.html)
Police Officer Suspended Amid Maha Kumbh Controversy
- A video showing Brijesh Tiwari, Soraon police station in-charge, allegedly dumping soil in food at a 'Bhandara' went viral, leading to his suspension. - The Yogi government has prohibited VIP protocols during major bathing festivals at Maha Kumbh to ensure a seamless experience for all pilgrims. - Authorities urge visitors to remain patient and take precautions during the holy event, with strict measures against last-minute VIP visits. Source: [Asianet Newsable](https://newsable.asianetnews.com/india/up-cop-suspended-after-viral-video-shows-soil-dumped-in-bhandara-food-vessel-watch-anr-sqxok8), [Abp News](https://news.abplive.com/cities/prayagraj-news-cop-suspended-after-video-of-him-dumping-soil-in-maha-kumbh-bhandara-food-goes-viral-1748008)