Unit Manager - Digital Platforms and Consumer AI/Senior Unit Manager - Digital Platforms and Consumer AI
Bajaj Finserv is seeking a Performance Marketing Manager to drive digital lending product acquisition in Pune. The role involves end-to-end campaign management, A/B testing, funnel optimization, and deploying AI-driven targeting. You will collaborate with data science and product teams to scale high-performing campaigns and improve business outcomes. The position requires strong analytical skills and hands-on experience in growth marketing.
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Experience
2-4 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Bajaj Finserv is seeking a Performance Marketing Manager to drive digital lending product acquisition in Pune. The role involves end-to-end campaign management, A/B testing, funnel optimization, and deploying AI-driven targeting. You will collaborate with data science and product teams to scale high-performing campaigns and improve business outcomes. The position requires strong analytical skills and hands-on experience in growth marketing.
TAL's take
Solid mid-level role at a large, established financial institution focusing on growth and performance marketing.
The JD clearly defines the performance marketing responsibilities, the experimental framework, and the cross-functional nature of the role.
Salaries at Bajaj Finserv
13.5 LPA average
Based on 81 Grapevine salary entries for Bajaj Finserv.
Marketing
4 - 6 years | L4
13 LPA average
Range: 13 - 13 LPA
Operations
0 - 2 years | Fresher
6 LPA average
Range: 2 - 10 LPA
Engineering
0 - 2 years | Fresher
8 LPA average
Range: 8 - 9 LPA
Finance
0 - 2 years | Fresher
3 LPA average
Range: 3 - 3 LPA
Must haves
- 2-4 years experience in performance/growth marketing
- Hands-on experience managing paid campaigns
- Comfortable with data, numbers, and experimentation
- Strong problem-solving skills
- Detail-oriented executor
Tools and skills
About the company
Large, established financial services conglomerate with significant digital operations but not a pure-play tech unicorn.
Posts mentioning Bajaj Finserv
Got offer from 2 Organization.
Hi everyone, As I was searching for new roles and opportunity in many organizations I have finally received 2 offers / opportunities from Decathlon and Zomato. I'm currently in Bajaj Electricals Ltd (Sales Profile). YoE 1 yr and 3 months. Serving notice period (September is my last month). Current CTC - 6 lpa. I'm more interested in Operations / SCM profile and have been applying for the same but no luck even in entry level positions. As I have been applying for jobs like a robot on daily basis for the past 2 months, I have finally got 2 job offers. 1. Decathlon: Job Role: OSL Salary: 28k per month Location: Pune (Home Location) 2. Zomato: Job Profile: Customer Experience Associate (ZAAP program) Salary: 5 LPA CTC Location: Gurugram (Not bad huh) Now both organizations are good and both are offering a bit low in terms of Salary (especially Decathlon) but for me Salary is less important and professional growth is more important. I want you guys honest suggestions as to which one will be more better and how it will help me in professional growth in operations/scm. Thank you.
Bajaj Finance Plans $500 Million Offshore Borrowing Amid Stricter Domestic Regulations
- Bajaj Finance Ltd., India's largest non-banking finance company by market value, is planning to borrow up to $500 million offshore. - The company is negotiating terms with at least four foreign banks, with the debt's tenor ranging from three to five years and pricing linked to the Secured Overnight Financing Rate. - Funds will be raised under the Reserve Bank of India's external commercial borrowing route, which caps the interest rate at 500 basis points over the benchmark rate. - A spokesperson for Bajaj Finance declined to comment on the transaction. - Local shadow financiers are turning to global credit markets after RBI's new regulations made it difficult to raise domestic bank loans. Source: [https://www.business-standard.com/finance/news/biggest-shadow-bank-bajaj-finance-aims-to-borrow-500-million-loan-124081300084_1.html](https://www.business-standard.com/finance/news/biggest-shadow-bank-bajaj-finance-aims-to-borrow-500-million-loan-124081300084_1.html)
Ola Electric Sales Dip as Bajaj Gains Market Share
- Ola Electric's market share dropped to 27% in September from 32% in August, with sales hitting an 11-month low. - The company has been facing issues with hardware malfunctions and customer complaints, receiving almost 80,000 complaints monthly. - Bajaj Auto is catching up, with its market share doubling over the last two quarters. - Ola Electric's share price fell below Rs 100 for the first time since its stock exchange listing in August. - Analysts predict Ola Electric's market share could decline to 25% over the next five years due to increased competition and changes in government policies. Source: [The Arc](https://thearcweb.com/article/ola-electrics-sales-hit-an-11month-low-as-bajaj-gains-market-share-cOwqOlS4GzDBU4my)