Brand Manager - Performance & Sport Nutrition
The Brand Manager will lead marketing, positioning, and community engagement for the performance and endurance nutrition portfolio at New Country Healthcare in the UAE. The role focuses on building credibility within athletic communities through partnerships, events, and educational initiatives. Candidates must be active members of the endurance sports scene with a deep understanding of athlete nutrition needs. The position involves both brand strategy and commercial development within specialty retail and fitness channels.
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Experience
Experience not specified
Function
Marketing
Work mode
Onsite, United Arab Emirates
Company
Tier 2
What you will work on
The Brand Manager will lead marketing, positioning, and community engagement for the performance and endurance nutrition portfolio at New Country Healthcare in the UAE. The role focuses on building credibility within athletic communities through partnerships, events, and educational initiatives. Candidates must be active members of the endurance sports scene with a deep understanding of athlete nutrition needs. The position involves both brand strategy and commercial development within specialty retail and fitness channels.
TAL's take
Role is well-defined and clearly scoped within a legitimate company, though it lacks the high growth or tech-innovation signals of top-tier roles.
The JD is very crisp, detailing clear marketing and community engagement responsibilities specific to the sports nutrition niche.
Must haves
- Bachelor's degree in Sports Science, Nutrition, or related field
- Active participation in endurance sports communities
- Understanding of athlete fueling, hydration, and recovery
- Relationship-building and community engagement skills
- Commercial awareness and ability to drive growth
About the company
Regional healthcare and consumer goods distributor, well-established but lacks global Tier-1 tech or product brand status.
Posts mentioning New Country Healthcare
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- A young male patient returning from a country with active Mpox transmission is suspected to have Mpox, says the Union Health Ministry. - The patient is isolated in a designated hospital with stable condition; samples collected for confirmation. - Contact tracing is underway to identify potential sources and assess impact within the country. - WHO declared Mpox a public health emergency due to a new strain, Clade I, with a high death rate. - AIIMS Nagpur identified as a regional testing centre among 35 labs for suspected Mpox cases. Source: [The Hindu](https://www.thehindu.com/sci-tech/health/suspected-mpox-case-under-probe-no-cause-for-alarm-centre/article68618288.ece)
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