Senior Manager Brand Comms Running & Training
Adidas is seeking a Senior Manager for Brand Communication Performance in the Emerging Markets Central region to lead brand strategy for Running and Training categories. The role involves managing integrated campaigns, media planning, and cross-functional collaboration with internal teams and external agencies. You will oversee a team of three and serve as the Brand Guardian for performance categories. The position requires strong expertise in the marketing mix, budget management, and experience working within a matrix organization.
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Experience
6-8 years
Function
Marketing
Work mode
Onsite, UAE
Company
Tier 1
What you will work on
Adidas is seeking a Senior Manager for Brand Communication Performance in the Emerging Markets Central region to lead brand strategy for Running and Training categories. The role involves managing integrated campaigns, media planning, and cross-functional collaboration with internal teams and external agencies. You will oversee a team of three and serve as the Brand Guardian for performance categories. The position requires strong expertise in the marketing mix, budget management, and experience working within a matrix organization.
TAL's take
Senior leadership role at a global tier-1 brand with clear management responsibilities and strategic scope.
Well-defined responsibilities, clear reporting lines, and specific category focus within a known marketing function.
Salaries at Adidas
21.0 LPA average
Based on 16 Grapevine salary entries for Adidas.
Engineering
0 - 2 years | Level 1 ( one to three years experience)
10 LPA average
Range: 10 - 10 LPA
Other roles
0 - 2 years | Level 1 ( one to three years experience)
12 LPA average
Range: 12 - 12 LPA
Other roles
2 - 4 years | P1
14 LPA average
Range: 11 - 17 LPA
Information Technology
4 - 6 years | P1
14 LPA average
Range: 14 - 14 LPA
Must haves
- 6-8 years professional experience in Marketing
- 2 years leadership experience
- Experience in a Matrix organization
- Significant knowledge of the full marketing mix
- Strong expertise in digital and social media
- Marketing Budget Management
Tools and skills
Nice to have: arabic language.
About the company
Global tier-1 consumer and sports brand.
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