General Manager Marketing
Blossom Inners Private Limited is seeking a General Manager Marketing to lead their marketing strategy and brand growth in Kochi. The role involves overseeing comprehensive marketing campaigns, brand positioning, and digital transformation initiatives including e-commerce growth. The incumbent will lead a multidisciplinary team and utilize data-driven insights and AI tools to optimize marketing performance. This leadership position requires significant experience in consumer behavior, D2C brand development, and stakeholder management.
50k new jobs listed every day. Install TAL to find more jobs like this.
Experience
Experience not specified
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Blossom Inners Private Limited is seeking a General Manager Marketing to lead their marketing strategy and brand growth in Kochi. The role involves overseeing comprehensive marketing campaigns, brand positioning, and digital transformation initiatives including e-commerce growth. The incumbent will lead a multidisciplinary team and utilize data-driven insights and AI tools to optimize marketing performance. This leadership position requires significant experience in consumer behavior, D2C brand development, and stakeholder management.
TAL's take
Solid, well-defined leadership role at an established company with clear strategic responsibilities and metrics, though not a high-growth tech environment.
The JD is extremely thorough, providing clear KRAs, KPIs, and a detailed activity map that defines the role's scope and expectations.
Must haves
- Strategic marketing planning at macro to micro levels
- Brand building and brand positioning capability
- Demand generation and marketing campaign management
- Digital marketing strategy and e-commerce understanding
- Experience in direct-to-consumer (D2C) brand growth
- Strong analytical ability and data-driven marketing decisions
Tools and skills
About the company
Established brand in the innerwear industry, but does not meet criteria for Tier 1 global or major Indian tech unicorns.
Posts mentioning Blossom Inners Private Limited
Looking for Male Flatmate-Noida SEC-137
🏠Looking for Male Flatmate | Sector 137, Noida (Logix Blossom County) We are looking for a male flatmate (working professional, preferably a software engineer) for a room in a 2+1 BHK semi-furnished flat in a gated society. ✨ Room & Flat Details: • Private room with attached washroom & balcony • Semi-furnished with: • Bed & mattress • Kitchen with basic utensils • Fridge • Washing machine • RO water purifier • High-speed WiFi 💰 Rent Details: • Rent: ₹14,000/month • Security Deposit: ₹14,000 📍 Location: • Located in Sector 137, Noida – Logix Blossom County • Close to metro, offices, and daily essentials 👤 Preferred Flatmate: • Male working professional • Clean, responsible, and chill to live with • Software engineer preferred for compatibility
Every run at Agara lake is making my life better ❤️
Living in the BLR tech lifestyle, it’s easy to lose your mind. The constant hustle porn on X - it gets toxic. I needed an escape and Agara lake has become that for me. I started doing 1 circle everyday and now 2 circles - roughly 5km - three times a week. Initially, I was listening to rock music to drown out my thoughts. Then I switched to podcasts because, you know, the need for productivity never dies. I thought if I’m not learning about AI or startups while running, I’m wasting time. But recently? I ditched the AirPods. Zero noise. Just me and the track. That’s when the magic happened. You actually see things. The different shades of water, those stunning pink trees that are in full blossom rn, the birds you never knew existed in HSR. You notice the characters - the uncle running like he's mad at someone, the random techbro who's getting his health back, the fit af people who must be athletes, and the other techies trying to undo the damage of sitting for 12 hours. The impact on my mental health has been insane. I’m calmer during chaotic meetings and days. My manager’s behaviour doesn't trigger me as much. And honestly, i have not slept this well since college - it's fucking crazy. No doom-scrolling till 2 AM, just genuine exhaustion and rest. We chase LPA ESOPs etc.... but honestly, that 7 AM clarity is the biggest luxury I’ve found in Bangalore. If you’re feeling burnt out, just show up at the lake. Trust me, the hustle can wait, your sanity can't. And I can say from experience - it is super tough to start with it. Just show up. Run a kilometer. then two. Do a walk on the days running hurts. Take it easy. Just start small, focus on being consistent. I want more of you to do it because it just feels really nice.
Bangalore Rant
There’s either water logging or no water at all There’s either stand still traffic or spend 3 days in the car traffic Bangalore airport is in Hyderabad But the weather is good and there’s cherry blossoms macha!