Marketing Manager, SEA Category & GTM
The SEA Category & GTM Marketing Manager at Dyson leads regional category growth and go-to-market strategy across Southeast Asia. The role involves shaping long-term category vision, managing P&L, and driving innovation while partnering with local and distributor teams. Candidates must have 10+ years of brand management experience in premium or FMCG environments with strong commercial acumen. This is a high-impact regional leadership position requiring strategic influence and performance-led management.
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Experience
10+ years
Function
Marketing
Work mode
Onsite, Singapore
Company
Tier 2
What you will work on
The SEA Category & GTM Marketing Manager at Dyson leads regional category growth and go-to-market strategy across Southeast Asia. The role involves shaping long-term category vision, managing P&L, and driving innovation while partnering with local and distributor teams. Candidates must have 10+ years of brand management experience in premium or FMCG environments with strong commercial acumen. This is a high-impact regional leadership position requiring strategic influence and performance-led management.
TAL's take
High-level regional leadership role at a prestigious global brand with clear commercial accountability and strategic impact.
The JD provides a very clear breakdown of category management and GTM responsibilities, specific regional focus, and defined leadership expectations.
Salaries at Dyson
31.3 LPA average
Based on 3 Grapevine salary entries for Dyson.
Other roles
4 - 6 years
21 LPA average
Range: 11 - 32 LPA
Product Management
14 - 16 years | L6
50 LPA average
Range: 50 - 50 LPA
Must haves
- Bachelor’s degree in Marketing, Business, or related field
- 10+ years of experience in brand management
- Experience in consumer electronics, FMCG, or premium brand environment
- Proven ability to set category strategy and lead commercial outcomes
- Strong commercial acumen including P&L ownership
- Experience leading multi-market campaigns and brand planning
About the company
Dyson is a well-established global consumer electronics company with a strong brand presence, though not part of the standard tech-centric Tier 1 list.
Posts mentioning Dyson
Demo-ed Dyson Airwrap. One word - Disappointed 😞
For that price tag, it should have worked magic. But we'll what can hot and cold air even do at max
I made a mistake again
Hi, Today morning I had chest pain and shortness in breath so I thought of ordering Air purifier through Blinkit. I saw a product there named Air Purifier filter with images of air purifier and that too of Dyson company at price of 4500 rs, so I ordered it. At that I did not know that I am ordering Carbon filters for air purifier and not air purifier itself. Once I received the product i realised my mistake and i connected with Agent regarding product return, he said it is not a returnable item, so I am stuck with it, not sure what to do. I live in Gurgaon near U block.
Need suggestions for a Vaccum Cleaner
Heard Dyson v11 is really good. Is it worth buying a Dyson? How’s the sale experience and after service experience in a city like Bangalore? Other vacuum cleaner suggestions are also welcome.