Manager - Digital & Performance Marketing
Redcliffe Labs is seeking a Manager for Digital & Performance Marketing to drive paid acquisition and funnel optimization in the healthtech space. The role involves hands-on campaign execution across Google and Meta, focusing on CAC reduction and ROI improvement. The candidate will leverage data analytics and AI tools to manage budgets and monitor campaign performance. This role works closely with product and sales teams to enhance lead quality and conversion rates.
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Experience
5-6 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Redcliffe Labs is seeking a Manager for Digital & Performance Marketing to drive paid acquisition and funnel optimization in the healthtech space. The role involves hands-on campaign execution across Google and Meta, focusing on CAC reduction and ROI improvement. The candidate will leverage data analytics and AI tools to manage budgets and monitor campaign performance. This role works closely with product and sales teams to enhance lead quality and conversion rates.
TAL's take
Role has clear performance marketing ownership at a growing healthtech company, balanced by a standard mid-level scope.
The JD provides a highly specific breakdown of paid acquisition, funnel optimization, and reporting responsibilities typical for a performance marketing manager.
Must haves
- 5-6 years of hands-on experience in performance marketing
- Strong expertise in performance marketing and paid campaigns
- Hands-on experience with Google Ads and Meta Ads
- Proficiency in analytics tools such as GA4 and attribution platforms
- Strong analytical and problem-solving skills
Tools and skills
Nice to have: ai-driven marketing tools, automation tools.
About the company
Redcliffe Labs is an established diagnostics chain in India but lacks the engineering-centric brand status of Tier 1 tech companies.