Marketing Generalist
Travelxp is a global travel platform seeking a Marketing Generalist to drive user growth and engagement. The role involves hands-on execution across retention, content, SEO, and paid media campaigns. Candidates are expected to analyze user behavior, track performance metrics, and collaborate with product and design teams. This position offers high ownership and exposure to various marketing channels early in a career.
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Experience
1-2 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Travelxp is a global travel platform seeking a Marketing Generalist to drive user growth and engagement. The role involves hands-on execution across retention, content, SEO, and paid media campaigns. Candidates are expected to analyze user behavior, track performance metrics, and collaborate with product and design teams. This position offers high ownership and exposure to various marketing channels early in a career.
TAL's take
The role offers good growth potential and broad exposure for an entry-level candidate at an established company, though the scope is fairly broad.
The JD clearly defines the marketing channels and responsibilities for the role, though it covers a broad range of marketing functions.
Must haves
- 1-2 years of marketing experience
- Basic understanding of SEO
- Basic understanding of paid ads
- Basic understanding of retention marketing
- Strong analytical thinking
- Comfort working with data
- Ability to manage multiple tasks independently
Tools and skills
About the company
Travelxp is an established travel content and booking platform with global reach, falling into the mid-stage product company category.