Manager, Channel Marketing (L09)
Synchrony is seeking a Channel Marketing Manager to lead end-to-end B2B email campaign execution within the Salesforce Marketing Cloud ecosystem. The role focuses on leveraging marketing automation, AI-driven insights, and data-backed personalization to optimize campaign performance. You will collaborate with cross-functional teams and creative agencies to ensure high-quality, compliant delivery. The position requires strong analytical skills and project management expertise to drive ROI for B2B clients.
50k new jobs listed every day. Install TAL to find more jobs like this.

Experience
2+ years
Function
Marketing
Work mode
Hybrid, India
Company
Tier 2
What you will work on
Synchrony is seeking a Channel Marketing Manager to lead end-to-end B2B email campaign execution within the Salesforce Marketing Cloud ecosystem. The role focuses on leveraging marketing automation, AI-driven insights, and data-backed personalization to optimize campaign performance. You will collaborate with cross-functional teams and creative agencies to ensure high-quality, compliant delivery. The position requires strong analytical skills and project management expertise to drive ROI for B2B clients.
TAL's take
Stable financial services firm offering a well-defined marketing role with clear technical and operational expectations.
The JD provides specific tools, team context, and clear operational responsibilities within the B2B email marketing function.
Must haves
- Bachelor's degree or MBA
- 2+ years experience building and deploying B2B email campaigns in SFMC
- Experience in Direct Marketing channel (Email, SMS, Mobile push)
- Proven experience in B2B campaign operations
- Strong attention to detail and project management skills
Tools and skills
Nice to have: jasper, copy.ai, chat gpt enterprise, salesforce einstein, copilot, cosmos, workfront, jira, proofhub.
About the company
Synchrony is a large established financial services company, but does not fit the tier-1 global engineering brand criteria.
Posts mentioning Synchrony
How Wankhede treated Indian Cricket team!
Border Gavaskar Trophy is underway. Ash anna recently retired and I can't consider myself lucky enough to see the 4 seniors play for the last time together. Getting to watch them at the iconic Wankhede stadium was nothing short of a dream. It was the third Test, Day 3, of the India vs. New Zealand series. The visitors were bowled out early, leaving India a modest target of 140+ runs. On paper, it seemed like a cakewalk. But, with an out-of-form top order and the ghost of Ajaz Patel's spin heroics, nothing was guaranteed. Ignoring all advices of skipping the match, I finally got my hands on tickets (in black of course). My faith in Wankhede's electric crowd promised this would be worth every penny. By the time I had reached the entry gates, there were atleast a thousand crazy fans waiting to enter on a Sunday morning. Young kids and teens talking in Bambaiya slangs in blue and white jerseys queuing up to see a team that is already down 2 matches and no guarantee of a win. As the chants of “India! India!” got louder, it was clear I wasn’t alone in the madness. While I was still in the queue, suddenly, the crowd inside went quiet. A wicket had fallen. Moments later, the roar of the crowd returned as Virat Kohli walked out to bat. The excitement was short-lived though, as Kohli was run out soon after. India was 3 wickets down in no time. I feared the crowd might turn against the team looking at their passion. But, I was horribly wrong in questioning the unwavering passion of Mumbaikar’s for cricket. As wickets fell, tension was palpable. But this crowd was something else. No jeers, no anger, just unwavering faith. As Pant began his innings, crowd rallied behind him with chants of his name. Every run was applauded. As Pant completed half century, crowd went berserk, as if we had won the game. It didn’t matter that India was still on the back foot. It was a moment to cherish. As game progressed, chants of Ganpati Bappa Morya accompanied with Dhols kept getting louder. Now every dot ball was getting appreciated(Quite a downall)! Despite the setbacks, crowd kept the energy high with Mexican waves and synchronised rendition of Vande Mataram. Pure Goosebumps!! Between all the fervor, Wankhede showed true sportsmanship by appreciating every effort of opponents. Be it a failed catch attempt, or a good fielding effort, all got applause. I vividly remember how crowd appreciated Glen Philips standing on the boundary line for his bowling. After the game finished, crowd didn't waste a minute to wait, expressing their disappointment. The only 2 NZ fans in the stands teased us, 'We can't hear you anymore'. Mumbai fans instead gave back ,'You will hear us at the Lords'. That camaradiere and support was so refreshing to see. Rare to see these days. Wankhede that day wasn’t just a stadium; it was a living, breathing celebration of cricket. The fans showed the world how to love the game, support their team, and respect their opponents—all with civility and unmatched passion. No matter which team won, test cricket definitely did!
What are your thoughts on Synechron?
Has anyone worked at Synechron? I'm curious to hear about your experiences and reviews of the company culture, management, work-life balance, and career growth opportunities.
Lost in transition: Seeking guidance on my career path
I am a 2.5 years of experience guy and I have been at my current company for almost 2 years. The learning was good in starting but from the past 6 months it has been a very stable environment with limited learning opportunities. So I decided to switch jobs, but i came to know that despite working on many technologies and handling many deployments on my own, i did a very little work on the scalability of our systems like synchronisation. I am feeling very dumb downed right now, i have messed up a few HM rounds due to this. Once an HM asked me to rate myself on java i told 7, I told him that i have studied and practiced advanced concepts myself but i don’t have hands on experience in advanced concepts. He didn’t asked me any further questions related to java and i got rejection from HR with the comments from HM that “weak in java”. Also i am earning around 22 fixed but i feel i need to switch job else i will be left behind.