Head of Marketing
Head of Marketing at Keyutech, a fintech startup. This role involves leading customer acquisition strategies, managing performance marketing campaigns, and optimizing conversion funnels to drive growth. The ideal candidate has strong experience in fintech growth leadership and deep analytical capabilities. The position offers significant ownership over the company's marketing roadmap and growth metrics.
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Experience
Experience not specified
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Head of Marketing at Keyutech, a fintech startup. This role involves leading customer acquisition strategies, managing performance marketing campaigns, and optimizing conversion funnels to drive growth. The ideal candidate has strong experience in fintech growth leadership and deep analytical capabilities. The position offers significant ownership over the company's marketing roadmap and growth metrics.
TAL's take
Clear leadership role in fintech with defined ownership, though company brand is unfamiliar.
Clear responsibilities and domain focus, though specific years of experience are not defined.
Must haves
- Proven experience in Growth Marketing or Performance Marketing leadership roles.
- Strong background in fintech startups or high-growth digital businesses.
- Deep understanding of paid marketing, organic growth, and acquisition channels.
- Expertise in funnel optimization, attribution, and analytics tools.
- Experience managing growth metrics such as CAC, LTV, retention, and activation.
Tools and skills
Nice to have: crm, lifecycle marketing, growth automation tools, experimentation frameworks, marketing analytics platforms.
About the company
unfamiliar company, default mid-tier