Influencer Marketing Manager
The Influencer Marketing Manager will lead end-to-end creator-led campaigns for brands within the Madverse ecosystem. The role focuses on identifying creators, designing authentic collaboration strategies, and driving measurable brand impact. Candidates must have 2–5 years of experience in influencer marketing and a deep understanding of creator platforms like Instagram and YouTube. The position requires strong negotiation skills and the ability to operate at the intersection of brands, creators, and culture.
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Experience
2-5 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
The Influencer Marketing Manager will lead end-to-end creator-led campaigns for brands within the Madverse ecosystem. The role focuses on identifying creators, designing authentic collaboration strategies, and driving measurable brand impact. Candidates must have 2–5 years of experience in influencer marketing and a deep understanding of creator platforms like Instagram and YouTube. The position requires strong negotiation skills and the ability to operate at the intersection of brands, creators, and culture.
TAL's take
Solid mid-level role with defined responsibilities at a mid-tier agency; clear scope but lacks specific growth or brand premium signaling.
The JD is highly specific regarding the creative and cultural expectations for the role, providing a very clear view of day-to-day duties.
Must haves
- 2–5 years in influencer marketing or creator partnerships
- Strong understanding of Instagram and YouTube
- Experience handling brand collaborations
- Strong communication and negotiation skills
Tools and skills
About the company
Unfamiliar company, default mid-tier assigned.
Posts mentioning Mad Men Marketing India
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