Assistant Manager - Digital Marketing
SBI Card is seeking an Assistant Manager to drive digital marketing initiatives for their E-apply website. The role focuses on managing digital channels, agency partners, and campaign budgets to maximize new card acquisition. Candidates are expected to have a deep understanding of SEM, SEO, and display advertising alongside strong analytical abilities. This role offers an opportunity to shape digital payment trends within a major financial services organization.
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Experience
Experience not specified
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
SBI Card is seeking an Assistant Manager to drive digital marketing initiatives for their E-apply website. The role focuses on managing digital channels, agency partners, and campaign budgets to maximize new card acquisition. Candidates are expected to have a deep understanding of SEM, SEO, and display advertising alongside strong analytical abilities. This role offers an opportunity to shape digital payment trends within a major financial services organization.
TAL's take
Solid role at a well-known financial institution, though specific YOE requirements are missing and the tier is mid-range.
The JD clearly defines the marketing channels, partner management responsibilities, and key metrics of success.
Must haves
- In-depth understanding of digital medium
- Broad understanding of technology behind digital marketing
- Knowledge of commercials involved in digital media buying
- Hands-on experience in implementing digital marketing initiatives
Tools and skills
About the company
Established major Indian credit card issuer, but not in the primary tech-native Tier 1 list.
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