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Content Specialist

NK RealtorsKolkata, IndiaPosted 19 May 2026

NK Realtors is seeking a Campaign Strategist & Performance Marketing Executive in Kolkata to drive lead generation and brand awareness. This role balances creative campaign ideation with technical execution across Meta, Google, and LinkedIn ad platforms. The ideal candidate will manage budgets, optimize performance metrics, and create persuasive content. You will work within the corporate communications team to deliver measurable outcomes in the real estate sector.

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Experience

2-4 years

Function

Marketing

Work mode

Onsite, India

Company

Tier 2

What you will work on

NK Realtors is seeking a Campaign Strategist & Performance Marketing Executive in Kolkata to drive lead generation and brand awareness. This role balances creative campaign ideation with technical execution across Meta, Google, and LinkedIn ad platforms. The ideal candidate will manage budgets, optimize performance metrics, and create persuasive content. You will work within the corporate communications team to deliver measurable outcomes in the real estate sector.

TAL's take

Quality 50/1005/5 clarityTier 2 company

Solid mid-level role for a long-standing regional firm, though limited in tech-industry impact and tier-1 brand recognition.

The JD provides a very clear breakdown of responsibilities across campaign strategy, execution, and required tooling.

Must haves

  • 2-4 years in campaign strategy or brand communications
  • Proficiency in Meta Ads Manager and Google Ads
  • Ability to conceptualize insight-led marketing campaigns
  • Experience with lead generation and performance optimization
  • Working knowledge of design tools like Canva and Figma

Tools and skills

meta ads managergoogle adslinkedin campaign managerfigmaadobecanvagoogle analyticsnotiontrelloasanachatgpt

Nice to have: google tag manager.

About the company

Established regional real estate service provider with a long-standing history, but lacking national engineering-focused unicorn status.

Posts mentioning NK Realtors

How to estimate the total number of Nazi Tanks?

**Historical Context** During World War II, Allied intelligence faced the challenge of estimating German tank production. This led to the development of statistical methods that significantly outperformed traditional intelligence gathering. Here's how the simulation works: 1. We have a secret number of tanks (500 in this case). 2. We pretend to "capture" 5 tanks and look at their serial numbers. 3. Based on these 5 numbers, we try to guess the total number of tanks. 4. We repeat this process 1000 times to see how good our guessing methods are. Here's the strategy: - The "Simple" method (MLE): We just use the highest number we see. - The "Smart" method (Unbiased): We use a slightly more complicated calculation that tries to account for the tanks we didn't see. Observations: 1. The "Simple" method (blue) tends to guess too low. Its average guess is about 416 tanks, which is less than the real 500. 2. The "Smart" method (orange) does better. Its average guess is about 498 tanks, very close to the real 500! 3. But notice how the orange bars are more spread out. This means the "Smart" method can sometimes be way off, even though it's better on average. 4. The "Simple" method is more consistent (the blue bars are more bunched together), but it's consistently too low. **Estimation Methodology** **1. Basic Maximum Likelihood Estimator** The simplest approach uses the maximum observed serial number (m) as an estimator: N̂ = m While simple, this estimator is biased low, as P(N̂ ≤ N) = 1. **Improved Estimators** **Sample Maximum Plus Average Gap** A more sophisticated estimator adds the average gap between observed serial numbers: N̂ = m + (m - k) / k Where: - m: maximum observed serial number - k: number of observed samples This can be interpreted as the maximum plus the average gap, providing a less biased estimate. **Derivation from Order Statistics** The estimator can be derived from order statistics. For a sample of size k from a uniform discrete distribution on {1, ..., N}: E[m] = N * k / (k + 1) Solving for N yields the unbiased estimator: N̂ = m * (k + 1) / k - 1 **Probability Analysis** The probability of observing a specific set of serial numbers {s₁, ..., sₖ} given N tanks is: P({s₁, ..., sₖ} | N) = k! / (N * (N-1) * ... * (N-k+1)) Maximizing this probability (or its logarithm) with respect to N yields the maximum likelihood estimator.

Software Engineers6912

300+ Companies paying 12LPA+ base for SDE-1 role in India

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Software Engineers447

I have received offers from Databricks and NK securities as new grad. Which is better considering future career prospects?

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