Assistant Brand Manager
Traya is a digital health-tech platform focused on holistic hair care solutions. The Assistant Brand Manager will drive brand strategy, positioning, and GTM execution while serving as the primary custodian of consumer insights. The role involves managing integrated marketing campaigns, working with creative agencies, and optimizing marketing channels through data analysis. Candidates should have a strong background in FMCG or consumer internet brand marketing and a deep understanding of consumer behavior.
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Experience
2+ years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Traya is a digital health-tech platform focused on holistic hair care solutions. The Assistant Brand Manager will drive brand strategy, positioning, and GTM execution while serving as the primary custodian of consumer insights. The role involves managing integrated marketing campaigns, working with creative agencies, and optimizing marketing channels through data analysis. Candidates should have a strong background in FMCG or consumer internet brand marketing and a deep understanding of consumer behavior.
TAL's take
Solid Tier-2 health-tech company with a well-defined role in brand strategy and marketing within a specific niche market.
The role has a clear mandate regarding brand equity and marketing responsibilities with specific requirements for FMCG/CPG experience.
Salaries at Traya
27.5 LPA average
Based on 6 Grapevine salary entries for Traya.
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Must haves
- 2+ years experience in FMCG, CPG or Consumer Internet Brand Marketing
- Excellence in creating and leading Brand Strategy
- Experience managing Marketing budget to drive Revenue
- Strong experience in Consumer Insighting and translating insights into strategy
About the company
Established health-tech startup in India with a clear product-market fit but not yet a flagship Tier-1 unicorn brand.
Posts mentioning Traya
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Bangalore Hair-fall Solution
I have been in Bangalore from last 8 months, I have started to experience from 2-3 months Tried using Man Matters - Minoxodil || ❌ It didn't work Trying Traya from 2 days - service seems to be good but results might take time is what they are saying Can someone recommend me, how can I approach this problem! Let's make this post where we share all our resources
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