Deputy Manager - Retention Marketing
This role at API Holdings focuses on driving customer retention and repeat purchase frequency in a mobile-first environment. Responsibilities include designing and executing multi-channel campaigns, managing user segmentation, and analyzing campaign performance metrics. The candidate will utilize tools like CleverTap, Mixpanel, and Tableau while managing small team efforts. This position offers exposure to large-scale growth strategies and potential advancement into marketing leadership.
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Experience
Experience not specified
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
This role at API Holdings focuses on driving customer retention and repeat purchase frequency in a mobile-first environment. Responsibilities include designing and executing multi-channel campaigns, managing user segmentation, and analyzing campaign performance metrics. The candidate will utilize tools like CleverTap, Mixpanel, and Tableau while managing small team efforts. This position offers exposure to large-scale growth strategies and potential advancement into marketing leadership.
TAL's take
Solid mid-level marketing role at a large, recognizable scale-up with defined retention responsibilities.
The JD provides a clear scope including specific tools, campaign channels, and success metrics.
Must haves
- Experience in a mobile-first company
- Knowledge of Customer Lifecycle Management and user segmentation
- Hands-on experience with marketing automation and analytics tools
- Proven ability to design and execute multi-channel campaigns
- Proficiency in Microsoft Excel and PowerPoint
- Ability to lead and manage a small team
Tools and skills
Nice to have: sql.
About the company
API Holdings is an established company, parent of PharmEasy, but does not fit the specific tier 1 list provided.
Posts mentioning API Holdings
Flutter or react native or ionic
Which is good for cross platform app to built on top of api ?
Any indian startup working on this
Community based investing is something I believe not really there . SEBI has definitely done it's best to kill copy trading . Was reading the circular and it says a retailer cannot put automated trades based on someone else putting in their trades . Which made me think this can definitely kill the options copy trading market but why cannot we have a equity portfolio copy trading product like : 1. Leaderboard where people are ranked based on their equity portfolio returns , can be done through the get/holdings API of all brokers . 2. I as a user can copy such holdings just like I copy Buffet's portfolio . The reason I want to copy it is because I am sure there are people out there who make more than the traditional 13% given my MFs . Plus MFs do not have the freedom to take positions in all stocks which as a retailer I can do 3. People with good genuine returns can sell courses / can tweet / can earn through selling access to their portfolios / good side hustle for some . Rest of the product will just be like twitter for finance .
Requesting for Referral
Hi everyone, I’m currently exploring new opportunities in the IT/API Integration space and would really appreciate any referrals or openings. Experience: • Around 3.5+ years in IT • Worked on MuleSoft/API Integration, support & operations Looking for: • MuleSoft / Integration Support / API Support / Middleware-related roles • Open to Hyderabad / Remote opportunities If your company is hiring or if you can refer me, please comment or DM me. Thanks in advance.