Performance Marketing Manager
This role at VirtuHR India focuses on leading digital growth and sales strategy for a premium electronics portfolio. The candidate will manage end-to-end Amazon marketing, including A9/A10 algorithmic optimization and D2C performance across Google and Meta. Key responsibilities include managing TACOS and contribution margin, integrating marketing spend with inventory levels, and mentoring a team of performance executives. The role requires advanced analytical skills and deep technical proficiency in marketing platforms.
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Experience
8+ years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
This role at VirtuHR India focuses on leading digital growth and sales strategy for a premium electronics portfolio. The candidate will manage end-to-end Amazon marketing, including A9/A10 algorithmic optimization and D2C performance across Google and Meta. Key responsibilities include managing TACOS and contribution margin, integrating marketing spend with inventory levels, and mentoring a team of performance executives. The role requires advanced analytical skills and deep technical proficiency in marketing platforms.
TAL's take
Role has clear analytical ownership and defined P&L responsibility within a specific e-commerce domain, though company brand is not top-tier.
The JD provides an exceptionally clear mandate focused on Amazon marketplace mastery, inventory-linked bidding, and specific profitability metrics.
Must haves
- Minimum 8 years of total experience
- Minimum 7 years of performance marketing experience
- Expertise in Amazon Seller Central
- Expertise in Google Ads Manager and GA4
- Advanced Excel skills
- Experience in high-ticket electronics or distribution-led businesses
Tools and skills
About the company
Unfamiliar company, default mid-tier assigned.