Campaign Manager
CreditSea is a fintech company specializing in instant personal loans, seeking a CRM & Campaign Manager to drive engagement. The role involves managing SMS, WhatsApp, IVR, and RCS campaigns while ensuring compliance with telecom regulations. The candidate will be responsible for end-to-end campaign execution, performance tracking, and funnel optimization using CPaaS platforms. This position requires hands-on experience in the lending sector and the ability to work independently on campaign strategies.
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Experience
2-5 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
CreditSea is a fintech company specializing in instant personal loans, seeking a CRM & Campaign Manager to drive engagement. The role involves managing SMS, WhatsApp, IVR, and RCS campaigns while ensuring compliance with telecom regulations. The candidate will be responsible for end-to-end campaign execution, performance tracking, and funnel optimization using CPaaS platforms. This position requires hands-on experience in the lending sector and the ability to work independently on campaign strategies.
TAL's take
Solid mid-level role in a focused fintech domain with clear, actionable technical responsibilities.
Very clear scope and specific technical requirements for CRM campaign management.
Must haves
- 2–5 years of experience in CRM/Retention/Performance Marketing
- Hands-on experience with SMS, WhatsApp API, IVR, RCS campaigns
- Prior experience working with telecom vendors like Sinch or Pinnacle
- Strong copywriting skills for fintech marketing
- Knowledge of DLT process and template approvals
Tools and skills
Nice to have: sinch, pinnacle teleservices.
About the company
Established fintech company in the personal loan space, but lacks Tier-1 flagship status.
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