Associate Director, CIB Content Marketing
Standard Chartered is seeking an experienced marketing professional to lead global SEO, AEO, and GEO strategy for their Corporate & Investment Banking division. The role involves optimizing digital content for traditional search engines and emerging AI-driven discovery platforms to increase visibility and thought leadership. You will collaborate with cross-functional content, marketing, and web teams while managing performance metrics and technical SEO foundations. This position requires deep expertise in B2B marketing and search optimization within complex, regulated environments.
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Experience
6+ years
Function
Marketing
Work mode
Hybrid, Singapore
Company
Tier 2
What you will work on
Standard Chartered is seeking an experienced marketing professional to lead global SEO, AEO, and GEO strategy for their Corporate & Investment Banking division. The role involves optimizing digital content for traditional search engines and emerging AI-driven discovery platforms to increase visibility and thought leadership. You will collaborate with cross-functional content, marketing, and web teams while managing performance metrics and technical SEO foundations. This position requires deep expertise in B2B marketing and search optimization within complex, regulated environments.
TAL's take
Solid senior role at a major global bank with clear strategic responsibilities and a focus on emerging AI-driven search paradigms.
The JD is very well-structured, clearly defining the SEO/AEO/GEO strategy and the specific cross-functional nature of the role.
Salaries at Standard Chartered
22.6 LPA average
Based on 90 Grapevine salary entries for Standard Chartered.
Engineering
0 - 2 years | 8A
12 LPA average
Range: 7 - 17 LPA
Finance
0 - 2 years | 8A
24 LPA average
Range: 24 - 24 LPA
Other roles
0 - 2 years | 8A
10 LPA average
Range: 3 - 15 LPA
Operations
2 - 4 years | 8A
4 LPA average
Range: 4 - 4 LPA
Must haves
- 6+ years of strong hands-on experience in SEO
- Working knowledge of AEO and GEO principles
- Understanding of search algorithms, structured data, schema, and semantic search
- Familiarity with enterprise CMS platforms and web analytics tools
- Proven experience delivering SEO-led growth in complex or regulated environments
- Experience working with content, technology, and marketing teams across multiple markets
Tools and skills
Nice to have: ai search, generative answers, conversational interfaces.
About the company
Global bank with an established presence, but lacks the core engineering/product brand status of Tier 1 tech firms.
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