Data Scientist
This Data Scientist role at Dentsu focuses on marketing analytics, specifically Marketing Mix Modeling (MMM), attribution, and business experimentation. You will utilize econometric models and modern AI tooling to optimize media investments and drive business outcomes across various consumer brands. The position requires strong statistical rigor, proficiency in Python or R, and the ability to translate complex data into executive-level narratives. You will work within a collaborative, fast-paced environment supporting diverse clients in retail and consumer goods sectors.
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Experience
1-2 years
Function
Research
Work mode
Onsite, India
Company
Tier 2
What you will work on
This Data Scientist role at Dentsu focuses on marketing analytics, specifically Marketing Mix Modeling (MMM), attribution, and business experimentation. You will utilize econometric models and modern AI tooling to optimize media investments and drive business outcomes across various consumer brands. The position requires strong statistical rigor, proficiency in Python or R, and the ability to translate complex data into executive-level narratives. You will work within a collaborative, fast-paced environment supporting diverse clients in retail and consumer goods sectors.
TAL's take
Solid role at a large, established multinational agency, offering clear exposure to marketing analytics and econometrics with a well-defined stack.
The JD is highly specific about the domain (marketing analytics/MMM), the responsibilities, and the required technical stack, leaving little ambiguity.
Salaries at Dentsu
14.5 LPA average
Based on 21 Grapevine salary entries for Dentsu.
Marketing
0 - 2 years | Level 1 ( one to three years experience)
5 LPA average
Range: 5 - 5 LPA
Other roles
0 - 2 years | Level 1 ( one to three years experience)
6 LPA average
Range: 6 - 6 LPA
Marketing
2 - 4 years | L1
4 LPA average
Range: 4 - 4 LPA
Design
2 - 4 years | L1
7 LPA average
Range: 7 - 7 LPA
Must haves
- 1-2 years experience in marketing analytics or applied data science
- Hands-on experience building or supporting MMMs
- Bachelor’s or Master’s in quantitative field
- Strong proficiency in Python or R
- SQL proficiency for data manipulation
- Understanding of statistical modeling and machine learning
Tools and skills
Nice to have: llm-assisted workflows, ai copilots, retrieval-augmented systems, prompt engineering.
About the company
Dentsu is a large global advertising and agency network; while not a tech product company, it is a well-established multinational with significant data analytics operations.
Posts mentioning Dentsu
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Merkle Dentsu
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Havas, Dentsu & leading Agencies.
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