Senior CRM Operations Executive
The Senior CRM Operations Executive at PEDRO acts as the functional bridge between data science, strategy, and communication to drive retention. Key responsibilities include architecting automated customer journeys, managing multi-channel campaigns in Braze, and ensuring data integrity within the Customer Data Platform. The role requires proficiency in enterprise CRM tools and basic coding skills for dynamic content. You will partner with business units to optimize performance and translate behavioral data into actionable segments.
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Experience
2+ years
Function
Marketing
Work mode
Onsite, Singapore
Company
Tier 2
What you will work on
The Senior CRM Operations Executive at PEDRO acts as the functional bridge between data science, strategy, and communication to drive retention. Key responsibilities include architecting automated customer journeys, managing multi-channel campaigns in Braze, and ensuring data integrity within the Customer Data Platform. The role requires proficiency in enterprise CRM tools and basic coding skills for dynamic content. You will partner with business units to optimize performance and translate behavioral data into actionable segments.
TAL's take
Stable retail brand with a clear, well-defined CRM operations scope.
Highly specific responsibilities and technical requirements for a CRM operations role.
Must haves
- Minimum 2 years experience in CRM, O2O Marketing, or Growth Marketing
- Proficiency in Salesforce, Braze, and Segment
- Strong project management skills
- Ability to interpret buying behavior and translate into mapping frameworks
- Basic knowledge of HTML/CSS and Liquid logic
Tools and skills
About the company
Established retail brand, though not a top-tier global tech firm.
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