Head Marketing Strat & Martech
UOB is seeking a regional Head of Marketing Strategy and Martech to lead retail consumer marketing strategy across Southeast Asia. The role involves driving performance marketing initiatives, implementing martech solutions, and ensuring governance across marketing functions. The candidate will work closely with regional teams and external agencies to optimize marketing operations and ROI. This is a leadership role requiring significant strategic and execution experience in a matrixed environment.
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Experience
12+ years
Function
Marketing
Work mode
Onsite, Singapore
Company
Tier 2
What you will work on
UOB is seeking a regional Head of Marketing Strategy and Martech to lead retail consumer marketing strategy across Southeast Asia. The role involves driving performance marketing initiatives, implementing martech solutions, and ensuring governance across marketing functions. The candidate will work closely with regional teams and external agencies to optimize marketing operations and ROI. This is a leadership role requiring significant strategic and execution experience in a matrixed environment.
TAL's take
Strong regional leadership role at a well-known financial institution with clear scope and strategic impact.
The JD clearly defines the regional scope, strategic responsibilities, and specific required tech stack for a senior leadership role.
Must haves
- More than 12 years in a marketing role
- Demonstrated leadership qualities and senior executive presence
- Solid experience in performance marketing
- Experience with marketing technology tools like Adobe stack, AppsFlyer, and media targeting tools
- Ability to navigate complex matrixes and engage stakeholders
Tools and skills
About the company
Established major regional bank in Asia, though not a top-tier global tech-native firm.