Social Media Strategist
Skinbae is an emerging Korean skincare platform in India seeking a Social Media Strategist to own their brand presence across Instagram and YouTube. The role involves end-to-end management of the content calendar, video scripting, and influencer collaborations. You will be responsible for both high-level strategy and daily execution, ensuring consistent brand storytelling. Success in this role leads to increased responsibility in team guidance and overall brand scaling.
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Experience
3-6 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Skinbae is an emerging Korean skincare platform in India seeking a Social Media Strategist to own their brand presence across Instagram and YouTube. The role involves end-to-end management of the content calendar, video scripting, and influencer collaborations. You will be responsible for both high-level strategy and daily execution, ensuring consistent brand storytelling. Success in this role leads to increased responsibility in team guidance and overall brand scaling.
TAL's take
Solid role at an emerging D2C startup with high ownership and clear scope, though the company is not yet a top-tier industry brand.
The JD provides a very clear scope, defining both the strategic and execution aspects of the role with concrete responsibilities.
Must haves
- 3 to 6 years of hands-on social media experience
- Strong experience managing Instagram end to end
- Understanding of short-form video performance
- Ability to think and execute consistently
- Comfort taking ownership of content
- Strong coordination skills across teams
About the company
Emerging D2C brand in the beauty/skincare space without established large-scale tech or brand reputation.