Customer Retention Manager
Keyutech is seeking a Lifecycle CRM & Retention Manager in the fintech domain to lead user engagement and retention strategies. The role focuses on executing multi-channel campaigns, building onboarding journeys, and optimizing lifecycle automation workflows. Candidates must have hands-on experience with platforms like Braze or MoEngage and a strong grasp of customer segmentation. The hire will own key metrics including repeat transactions, activation rates, and winback strategies.
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Experience
Experience not specified
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Keyutech is seeking a Lifecycle CRM & Retention Manager in the fintech domain to lead user engagement and retention strategies. The role focuses on executing multi-channel campaigns, building onboarding journeys, and optimizing lifecycle automation workflows. Candidates must have hands-on experience with platforms like Braze or MoEngage and a strong grasp of customer segmentation. The hire will own key metrics including repeat transactions, activation rates, and winback strategies.
TAL's take
Defined role in fintech with clear ownership of retention metrics, though the company brand is unfamiliar.
The JD provides specific responsibilities, KPIs, and clear tool requirements for a CRM role.
Must haves
- Experience with CRM and marketing automation platforms
- Strong understanding of customer segmentation and lifecycle marketing
- Experience in fintech, remittance, or high-growth consumer products
- Hands-on expertise in email, push notifications, SMS, and WhatsApp campaigns
- Analytical mindset with experience tracking campaign performance
Tools and skills
About the company
unfamiliar company, default mid-tier.