Performance Marketing Manager
Leveraged Growth is seeking a Performance Marketing Manager for their EdTech operations in Kolkata. The role involves end-to-end management of acquisition campaigns across Meta and Google, including funnel optimization and technical tracking setup. You will be responsible for scaling budgets, analyzing campaign performance, and collaborating with cross-functional teams to drive business outcomes. The position requires strong data analysis skills and previous experience in the EdTech sector.
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Experience
4+ years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Leveraged Growth is seeking a Performance Marketing Manager for their EdTech operations in Kolkata. The role involves end-to-end management of acquisition campaigns across Meta and Google, including funnel optimization and technical tracking setup. You will be responsible for scaling budgets, analyzing campaign performance, and collaborating with cross-functional teams to drive business outcomes. The position requires strong data analysis skills and previous experience in the EdTech sector.
TAL's take
Solid mid-tier company with clear functional requirements and defined scope for a performance marketing role.
The JD is highly specific with clearly defined responsibilities across execution, tracking, analytics, and experimentation.
Must haves
- Minimum 4+ years experience in performance marketing
- At least 1+ years experience in an EdTech company
- Handled an annual budget of INR 1 Crore or more
- Proficiency in Meta and Google ad platforms
- Strong understanding of tracking, attribution, and analytics tools
Tools and skills
About the company
unfamiliar company, default mid-tier
Posts mentioning Leveraged Growth
Is a Master's degree valued differently in India compared to other countries?
I wanted to share my journey and seek advice on a concern I've been facing. After completing my undergraduate studies, I worked for two years before deciding to pursue a Master's in Advanced Computer Science in the UK, focusing on a thesis in Machine Learning as a part of course. This decision was driven by my passion for the field and a desire to advance my knowledge and skills.However, due to some family issues, I had to return to India after completing my master's. Since then, I've been working in one of the MNCs here again on developement with very less package 12.50LPA.My overall IT expereicne was 4+ in IT. Despite my efforts and the advanced degree I hold, I've noticed that my master's qualification hasn't been given much consideration; instead, my career growth seems to be solely based on my experience. I'm beginning to wonder if my decision to pursue a master's abroad has been more of a hindrance than a help in the Indian job market. I would appreciate insights from this community on a few points: -->Is a Master's degree valued differently in India compared to other countries? -->How can I better leverage my advanced degree to benefit my career here? -->Have others faced similar challenges, and how did you navigate them? -->Do we really need to have better network in India to go to big positions? Any advice or shared experiences would be greatly appreciated. Thank you!
"How to Navigate the 'Expected Salary' (ETC) Question After Career Breaks and Rejoining the Workforce"
Introduction For professionals with a varied career journey— characterized by industry experience, strategic shifts, and re-entries after breaks—the “Expected Salary” (ETC) question in interviews can feel nuanced. Here's a guide on how to approach this question, using my journey as an example. My Career Path I began my career as a game designer in 2006, with an initial salary of 1.8 LPA. Six months in, I was promoted to 2.2 LPA, and two years later, after my first job switch, I was making 2.6 LPA. Another switch within six months increased my salary to 4.5 LPA. By September 2009, I took a three-year break to focus on UPSC preparation, which I pursued wholeheartedly but ultimately didn’t succeed in. Returning to the industry in 2012, I secured a role with a 5.5 LPA salary, followed by a promotion to 6.5 LPA in 2015. Over three and a half years, I grew in my role, and my salary rose to 10.4 LPA. My next switch led me to a product management role at 12 LPA, which I held until 2019. After a brief return in 2022 for two months, I’ve taken time to reassess my career goals. How to Answer the 'Expected Salary' (ETC) Question When rejoining the workforce, especially after breaks or short stints, the Expected Salary question can be tackled in a way that highlights your value while remaining realistic about market standards. Key Points to Address: 1. Experience-Based Justification Drawing from my experience across game design and product management roles, I can leverage my skill set to make an immediate impact. In a response, I’d outline my years in the field, my promotions, and my salary history to showcase consistent growth. 2. Market Research Demonstrating awareness of current industry trends is essential. I’d mention recent research on salaries in similar roles to support my salary expectation. 3. Flexibility While stating a desired range, I’d also express openness to discuss, emphasizing my interest in long-term alignment with the company over immediate compensation. Suggested Response Example: "With over a decade of experience in game design and product management, and considering my previous role compensated me at 12 LPA, my expected salary would be in the range of [mention range, e.g., 13-15 LPA]. This aligns with my skills, expertise, and the value I aim to contribute to your team. However, I am open to discussing this to ensure mutual alignment." Conclusion Navigating the ETC question post-career break requires balancing past experience with present goals. By emphasizing flexibility, knowledge, and a results-driven approach, you can present an ETC expectation that demonstrates both confidence and adaptability. Let me know your opinion on my situation and the best way for me to handle it. --- Tags: #ExpectedSalary #JobInterviewTips #CareerBreak #GameDesign #ProductManagement #CareerGrowth
Acquisition by Bank or NBFC Best Scenario for Paytm: Bernstein
- Bernstein suggests that a partnership with a bank or NBFC could help Paytm leverage its customer base for cross-selling non-bank products. - A significant investment from a major corporate house could enable Paytm to revive its business faster and avoid future regulatory shocks. - Bernstein projects that Paytm, in its current form, is well-poised to achieve profitability by FY27. - The brokerage firm believes that rapidly scaling up secured lending and getting a share of the merchant discount rate on UPI payments could drive profitability faster by FY26. - Paytm's losses have soared due to the RBI barring its payments bank arm from business activities and the government's reduced budgetary allocation for digital payments. Source: [Inc42](https://inc42.com/buzz/acquisition-by-bank-or-nbfc-best-scenario-for-paytm-bernstein/)