(Assistant) Trade Marketing Manager (Digital & Off Trade)
Asia Pacific Breweries Singapore is seeking an Assistant Trade Marketing Manager to drive channel strategy and growth for its beer brand portfolio. The role focuses on developing and executing channel marketing programs, managing annual activity calendars, and analyzing commercial data to optimize point-of-purchase activations. The successful candidate will collaborate with cross-functional teams to deliver impactful selling stories and evaluate activity ROI. This position requires strong business acumen and the ability to operate in an entrepreneurial, fast-paced commercial environment.
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Experience
3+ years
Function
Marketing
Work mode
Onsite, Singapore
Company
Tier 2
What you will work on
Asia Pacific Breweries Singapore is seeking an Assistant Trade Marketing Manager to drive channel strategy and growth for its beer brand portfolio. The role focuses on developing and executing channel marketing programs, managing annual activity calendars, and analyzing commercial data to optimize point-of-purchase activations. The successful candidate will collaborate with cross-functional teams to deliver impactful selling stories and evaluate activity ROI. This position requires strong business acumen and the ability to operate in an entrepreneurial, fast-paced commercial environment.
TAL's take
Solid brand recognition and well-defined commercial role at a major regional player in the consumer goods space.
The JD clearly defines the commercial strategy, execution, and analytical responsibilities within a trade marketing context.
Must haves
- University degree in business, marketing or related field
- 3+ years experience in commercial roles
- Knowledge of industry, competitors, and customers value chain
- Strong business analytical, strategic, and critical thinking skills
- Proven track record of delivering commercial activities
About the company
Established subsidiary of a global beverage leader (Heineken) with significant regional presence.