Performance Marketing Manager
PlugNPlay Biosciences is seeking a Performance Marketing Manager to drive digital acquisition for their D2C operations. The role involves hands-on management of Google and Meta ad platforms, focusing on ROAS, CAC, and conversion rate optimization. The ideal candidate will manage tracking, attribution, and A/B testing while scaling campaigns across a D2C-focused stack. This role requires an ownership-oriented marketer with strong analytical skills in a fast-paced environment.
50k new jobs listed every day. Install TAL to find more jobs like this.
Experience
3-5 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
PlugNPlay Biosciences is seeking a Performance Marketing Manager to drive digital acquisition for their D2C operations. The role involves hands-on management of Google and Meta ad platforms, focusing on ROAS, CAC, and conversion rate optimization. The ideal candidate will manage tracking, attribution, and A/B testing while scaling campaigns across a D2C-focused stack. This role requires an ownership-oriented marketer with strong analytical skills in a fast-paced environment.
TAL's take
Solid mid-tier startup role with clear domain focus and well-defined responsibilities, though limited brand signal.
Crisp JD with clear performance marketing stack and well-defined KPIs like ROAS and CAC.
Must haves
- 3-5 years of performance marketing experience
- Hands-on expertise with Google Shopping Ads
- Hands-on expertise with Meta Catalogue Ads
- Proven track record of improving ROAS
- Strong understanding of GA4, Meta Pixel, and Conversion APIs
Tools and skills
About the company
Unfamiliar company, default mid-tier.