Manager CRM
This role at Fast&Up India focuses on driving customer retention, loyalty, and LTV through personalized CRM campaigns. The Manager will design lifecycle journeys, manage cross-channel engagement (WhatsApp, Email, SMS), and optimize retention metrics. Responsibilities include customer segmentation, A/B testing, and managing CRM automation platforms. The ideal candidate has strong analytical skills and experience in D2C environments.
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Experience
6-8 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
This role at Fast&Up India focuses on driving customer retention, loyalty, and LTV through personalized CRM campaigns. The Manager will design lifecycle journeys, manage cross-channel engagement (WhatsApp, Email, SMS), and optimize retention metrics. Responsibilities include customer segmentation, A/B testing, and managing CRM automation platforms. The ideal candidate has strong analytical skills and experience in D2C environments.
TAL's take
Solid role at an established D2C brand with clear scope in lifecycle and retention marketing.
Well-defined responsibilities covering CRM, retention, lifecycle marketing, and analytics with specific tooling requirements.
Must haves
- 6-8 years experience in CRM, Retention, or Lifecycle Marketing
- Experience in D2C, e-commerce, or similar consumer brands
- Hands-on experience with CRM automation tools like MoEngage or CleverTap
- Strong analytical skills for cohort analysis and funnel tracking
- Understanding of customer lifecycle management and retention strategies
Tools and skills
About the company
Established D2C brand in the wellness and nutrition space.
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