Creative Director - Marketing
Way.com is a mobility-focused consumer tech company seeking a Creative Director to lead end-to-end marketing campaigns. The role involves working closely with performance teams to optimize creative effectiveness and drive business impact across digital, social, and video channels. You will manage a cross-functional creative team including designers and copywriters while ensuring high-quality output tailored for the US market. The ideal candidate has significant experience in ad agencies and a deep understanding of American consumer behavior.
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Experience
8+ years
Function
Arts and Design
Work mode
Onsite, India
Company
Tier 2
What you will work on
Way.com is a mobility-focused consumer tech company seeking a Creative Director to lead end-to-end marketing campaigns. The role involves working closely with performance teams to optimize creative effectiveness and drive business impact across digital, social, and video channels. You will manage a cross-functional creative team including designers and copywriters while ensuring high-quality output tailored for the US market. The ideal candidate has significant experience in ad agencies and a deep understanding of American consumer behavior.
TAL's take
Solid tier-2 consumer tech company offering a director-level creative role with clear scope for managing teams and influencing performance marketing.
Very clear JD outlining campaign leadership, performance marketing collaboration, and specific team management responsibilities.
Salaries at Way.com
28.0 LPA average
Based on 2 Grapevine salary entries for Way.com.
Other roles
6 - 8 years
30 LPA average
Range: 30 - 30 LPA
Engineering
10 - 12 years
26 LPA average
Range: 26 - 26 LPA
Must haves
- 8+ years in Creative Director or Senior Art Director role
- Experience at full-service advertising agency
- Proven end-to-end advertising campaign execution
- Strong conceptual thinking and copywriting ability
- Experience working on US-facing consumer brands while based in India
- Proficiency in Adobe Creative Suite and Figma
- Understanding of performance marketing environments
Tools and skills
About the company
Established consumer tech startup with significant US market presence.
Posts mentioning Way.com
Perfect respond to agenda-journalism!
Saw this story on Morning Context: https://themorningcontext.com/internet/pocket-fm-faces-multiple-legal-complaints-in-the-us I assume the journalist spent months in getting all these documents, done the research work and then, allowed weekend and a Monday to other party to respond? Does that mean, the journalist wrote a 2000-word article in three days? My point is not whether Pocket FM is wrong or right. We cannot judge. But, the question is whether this style of journalism is the new normal? The way Morning Context kept cornering companies in their stories with a strong-agenda, this time in a sub-judice matter! I commend Pocket FM for not bowing down, asking for enough time that is there in their statement. Equally commendable for Morning Context to be brave enough to put that in the story (with a weak defence) . What do you all have to say for this style of journalism? Wake-up or just plain woke?
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