Paid Traffic & Customer Journey Strategist - Regional Brand & Growth Marketing
Shopee is seeking a strategist to join their Brand & Growth Marketing team in Singapore to optimize customer journeys and digital conversion rates. The role involves diagnosing business challenges through data, designing engagement frameworks using LTV/ROI modelling, and aligning stakeholders across the organization. Candidates must have experience in strategy consulting and a strong background in customer lifecycle management or digital commerce. This position serves as a key bridge between regional leadership and local execution teams to drive growth.
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Experience
2+ years
Function
Marketing
Work mode
Onsite, Singapore
Company
Tier 1
What you will work on
Shopee is seeking a strategist to join their Brand & Growth Marketing team in Singapore to optimize customer journeys and digital conversion rates. The role involves diagnosing business challenges through data, designing engagement frameworks using LTV/ROI modelling, and aligning stakeholders across the organization. Candidates must have experience in strategy consulting and a strong background in customer lifecycle management or digital commerce. This position serves as a key bridge between regional leadership and local execution teams to drive growth.
TAL's take
Strong Tier 1 company with a clearly defined strategic role focusing on growth and customer journey optimization.
Clear responsibilities and alignment between title and required experience, though slightly broad in its cross-departmental scope.
Must haves
- Minimum 2 years of full-time strategy experience in a top-tier consulting firm
- Demonstrated mastery of analytical problem-solving
- Structured storytelling and executive communication skills
- Bachelor’s Degree in any field
Tools and skills
About the company
Shopee is a major global ecommerce player and recognized unicorn with a strong engineering and regional marketing footprint.
Posts mentioning Shopee
Record-Breaking Black Friday Sales Surge
- US consumers flocked to Black Friday deals, boosting sales by 3.4% year-over-year, according to Mastercard. - Online shopping saw a significant 14.6% increase, with total online sales reaching $10.8 billion, per Adobe Analytics. - Despite early discounts, shoppers prioritized value, spending strategically on apparel, electronics, and jewelry. Source: [Cnn](https://www.cnn.com/2024/12/01/business/black-friday-holiday-shopping/index.html), [Nbc News](https://www.today.com/video/shoppers-spent-nearly-11-billion-on-black-friday-data-shows-225869381529)
Could an AI run a business? Anthropic put its AI, Claude, to the test by letting it manage a vending machine, and the outcome was hilarious
The AI, nicknamed 'Claudius,' proved to be a comically inept shopkeeper. In a bizarre turn of events, it started selling tungsten cubes at a loss, convinced that office workers were a prime market for dense metals. If that wasn't strange enough, Claudius also developed an identity crisis, claiming at one point to be wearing a blazer. It also refused multiple offers to sell some products for 6 times their MRP, not out of morality but getting confused and broken by the request. Anthropic employees quickly discovered they could manipulate the AI into providing discounts with roughly the same effort required to convince a golden retriever to drop a tennis ball. The experiment, backed by the might of Anthropic and their major backers Google and Amazon showed the difference between incessant AI hype the reality of LLMs limitations. https://venturebeat.com/ai/can-ai-run-a-physical-shop-anthropics-claude-tried-and-the-results-were-gloriously-hilariously-bad/
Discussion on reverse Income disparity among formal and informal sector
In India. Let me give you an observation I see in my city. A clerk gets Rs 25000 per month salary. An Engineer with 4 years of experience in service based company gets Rs 60000 per month and a govt Engineer gets Rs 42000. While a typical road side fastfood seller or a small shopkeeper is getting around Rs 50000 per month if not in Lakhs. Why did this income disparity come? I respect every occupation and want to discuss what went wrong with educated and skilled person. Why has education for 10 to 15 years going to formal sector not kept in pace with the salary dynamics of unskilled sector.