Marketing Lead
Optima is an AI-native wealth startup targeting the top 1% looking for a Marketing Lead to own end-to-end distribution. The role involves architecting the founder's distribution engine, running paid amplification, and building the data layer for audience targeting. The ideal candidate has strong experience in building distribution engines and managing paid budgets at premium CPMs. This is a hands-on IC role focused on building and experimentation rather than traditional management.
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Experience
4+ years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
Optima is an AI-native wealth startup targeting the top 1% looking for a Marketing Lead to own end-to-end distribution. The role involves architecting the founder's distribution engine, running paid amplification, and building the data layer for audience targeting. The ideal candidate has strong experience in building distribution engines and managing paid budgets at premium CPMs. This is a hands-on IC role focused on building and experimentation rather than traditional management.
TAL's take
High-ambition role for an early-stage fintech, clear ownership scope, but lacks established company track record.
Very clear responsibilities focused on content-led distribution and paid amplification strategy within a defined wealth domain.
Must haves
- 4+ years building distribution engines
- Experience at premium consumer, fintech, or content-led companies
- Owned paid budget at premium audience CPMs
- Experience gaming social media algorithms and SEO/AEO
- Copywriting skills
About the company
Early-stage startup focused on AI-native wealth management, not yet a household unicorn.
Posts mentioning Optima
We really have seen such a big nosedive from 2021 to 2023. Just the sheer numbers here!
A lot of our lack of optimism comes from the above. 1/4th the funding in 2023 vs 2021!
Pocket FM Lays Off 200 Writers Amid Cost Optimization Efforts
- Bengaluru-based Pocket FM has let go of around 200 writers for its US-based shows as part of cost optimization efforts. - The company did not disclose the exact number of layoffs, but sources indicate around 200 contractual writers were impacted. - A spokesperson stated that these changes are typical in the content creation industry and do not reflect on the company's overall health. - Despite the layoffs, Pocket FM is in a strong growth phase with robust revenue signals and is accelerating hiring efforts across regions. - Founded in 2018, Pocket FM raised $103 million in Series D funding in March 2024 and plans to expand into Europe and Latin America. Source: Moneycontrol
IBM Unveils AI-Optimized Mainframe z17
- IBM has launched its latest mainframe hardware, the IBM z17, designed to enhance AI adoption. - The z17 is powered by the IBM Telum II processor and supports over 250 AI use cases, including AI agents and generative AI. - This new mainframe can process 450 billion inference operations daily, a significant improvement over its predecessor. - IBM invested over 2,000 research hours and gathered feedback from over 100 customers to develop the z17. - The z17 is more energy-efficient and adaptable, with plans to double its AI accelerator chips within a year. Source: [TechCrunch](https://techcrunch.com/2025/04/07/ibm-releases-a-new-mainframe-built-for-the-age-of-ai/)