Head of Retention - SG
The Head of Retention will lead global lifecycle marketing and subscription strategy for a high-growth health and wellness brand. Responsibilities include managing email, SMS, loyalty programs, and data-driven personalization to drive LTV and reduce churn. The candidate will utilize tools like Klaviyo and Shopify to execute performance-focused campaigns. This is a senior, hands-on role requiring strong analytical capabilities and experience in a DTC environment.
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Experience
Experience not specified
Function
Marketing
Work mode
Onsite, Hong Kong
Company
Tier 3
What you will work on
The Head of Retention will lead global lifecycle marketing and subscription strategy for a high-growth health and wellness brand. Responsibilities include managing email, SMS, loyalty programs, and data-driven personalization to drive LTV and reduce churn. The candidate will utilize tools like Klaviyo and Shopify to execute performance-focused campaigns. This is a senior, hands-on role requiring strong analytical capabilities and experience in a DTC environment.
TAL's take
Role has clear strategic ownership, but company is a third-party recruiter rather than the end employer.
Clear, well-defined scope for a lifecycle marketing leadership role with specific platform requirements.
Must haves
- Experience leading retention, CRM, or lifecycle marketing
- High-growth DTC or subscription business experience
- Hands-on experience with Klaviyo and Shopify
- Strong analytical and data interpretation skills
- Experience improving LTV and subscription performance at scale
Tools and skills
Nice to have: ai tools.
About the company
Talent acquisition or staffing firm, not a direct product company.
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