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Why does everyone consider 30 yrs as a expiry date

As you assumed I am above 30 and unmarried .31 to be precise. I have seen this issue being faced by my sister but never thought that this is so brutal. My sister was 34 when she got married. She is a pyscharist working in a govt medical college but still considered as a failure till she got married by my relatives and most of the people in my parents generation. She got married to a really nice person and they are happily enjoying their lives. What i noticed was nobody cares about person acheivements but consider him or her as a failure if he or she is not married before 30. They assume that something is wrong in them if they are not married. Ideally, people can say that why you are bothered about others opinion. But i can say that i faced the same from my generation as well. I dont know who came with the bar of 30 years but its disgusting 30 -1 =29 ----> ok 30+1 = 31 ----> not ok I never knew that it is so horrible to be after 30 and not get married. I try max to avoid such people but again somewhere i am getting pressurised. Even in grapevines itself, i have seen comments like prime age is over. I still dont get it why people or the society tries to put pressure by keeping timelines for each and everything. For some, it takes time to settle up career and other personal things before getting married.

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