Head of Product Marketing
Great Eastern is seeking a Head of Product Marketing to lead go-to-market strategies and marketing initiatives across their insurance lines of business. The role involves managing media planning, campaign execution, and developing value propositions while mentoring a functional team to meet revenue goals. Candidates must bring extensive leadership experience and the ability to craft compelling narratives for complex financial products. This position serves as a key driver for product discovery and brand engagement within the company.
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Experience
15+ years
Function
Marketing
Work mode
Onsite, Singapore
Company
Tier 2
What you will work on
Great Eastern is seeking a Head of Product Marketing to lead go-to-market strategies and marketing initiatives across their insurance lines of business. The role involves managing media planning, campaign execution, and developing value propositions while mentoring a functional team to meet revenue goals. Candidates must bring extensive leadership experience and the ability to craft compelling narratives for complex financial products. This position serves as a key driver for product discovery and brand engagement within the company.
TAL's take
Senior leadership role at a well-established financial services firm with clear GTM and team management responsibilities.
Well-defined product marketing leadership responsibilities and clear professional experience requirements provided.
Must haves
- 15 years of relevant working experience
- Proven leadership ability in leading teams
- Ability to distil complex ideas into clear actionable marketing plans and creatives
- Ability to write well and craft compelling narratives
- Demonstrated track record of creativity and marketing innovation
About the company
Established insurance and financial services provider, though not a top-tier software-first firm.
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