Assistant Trade Marketing Manager
This role at Asia Pacific Breweries Singapore (HEINEKEN) focuses on the Modern On-Trade channel, driving growth and premium positioning for brands like Heineken and Tiger. The position involves developing trade marketing activities, managing budgets, and executing customer-centric propositions in partnership with sales teams. Candidates are expected to analyze performance metrics to shape commercial strategy and maintain strong relationships with key on-trade accounts. The role requires field experience and a deep understanding of the competitive nightlife and restaurant landscape in Singapore.
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Experience
3-6 years
Function
Marketing
Work mode
Onsite, Singapore
Company
Tier 2
What you will work on
This role at Asia Pacific Breweries Singapore (HEINEKEN) focuses on the Modern On-Trade channel, driving growth and premium positioning for brands like Heineken and Tiger. The position involves developing trade marketing activities, managing budgets, and executing customer-centric propositions in partnership with sales teams. Candidates are expected to analyze performance metrics to shape commercial strategy and maintain strong relationships with key on-trade accounts. The role requires field experience and a deep understanding of the competitive nightlife and restaurant landscape in Singapore.
TAL's take
Established global brand offering a well-defined marketing and commercial scope in the on-trade channel.
Clear responsibilities focused on trade marketing, commercial planning, and account partnerships within the on-trade sector.
Watchouts
- Able to work long and irregular hours as required by the Company
Must haves
- Tertiary qualification in Marketing or Business
- 3-6 years of field sales or sales management/marketing experience
- Experience in business problem analysis and solution development
- Experience in market segmentation and financial analysis
- Key accounts sales experience
- Knowledge of Singaporean on-trade market dynamics
About the company
Global multinational beer company with significant local market presence.
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