Manager, Media and Digital, Greater China - Disney Cruise Line
This role manages the social and digital marketing strategy for Disney Cruise Line in Greater China, based in Singapore. You will lead content development, media planning, and campaign execution across key platforms like Douyin and WeChat. The position requires strong expertise in full-funnel marketing, agency management, and cross-functional collaboration. You will drive engagement and bookings for the Disney Adventure ship in the Asian market.
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Experience
8+ years
Function
Marketing
Work mode
Onsite, Singapore
Company
Tier 1
What you will work on
This role manages the social and digital marketing strategy for Disney Cruise Line in Greater China, based in Singapore. You will lead content development, media planning, and campaign execution across key platforms like Douyin and WeChat. The position requires strong expertise in full-funnel marketing, agency management, and cross-functional collaboration. You will drive engagement and bookings for the Disney Adventure ship in the Asian market.
TAL's take
High-profile role at a premier global entertainment brand with significant strategic responsibility for a key market region.
Clearly defined scope, responsibilities, and regional focus within the context of a specific product launch.
Must haves
- 8+ years experience in social and digital marketing
- Experience in Greater China market
- Deep understanding of Douyin, Xiaohongshu, WeChat, and Weibo
- Experience managing agencies and digital budgets
- Fluent in Mandarin and English
Tools and skills
Nice to have: adobe photoshop.
About the company
Global entertainment leader and major media conglomerate.
Posts mentioning The Walt Disney Company
The market can pay
I'll share an interview experience which made me think beyond recession A remote, content startup based in Bangalore was actively hiring last year (end of 2022). I applied for role of Enterpreuner in residence (whatever tf it means), mentioned to be 100% remote I reached out to one of three founders, he though pointed out that it will not be remote and I'll have to relocate. Probably a red flag, but didn't see too much into it He loops in second Co founder, who is nice. Shares a plan for interview, with a content assignment (free work?!) and asked my expected salary. Did the assignment, got feedback, not rejected 🤠I asked for 19-22LPA and they agreed. 1. It was more of long form content creation role 2. I did not have formal experience of content, only side projects I had to pull out of the interview due to personal reasons which would have restricted my relocation. But this really made me wonder how much can market give? Now, I am not sure if the startup was really dumb to throw so much money or I was actually very good 🤔
The breadth of things, and the speed at which Jio rolls out successful ventures is crazy!
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The leaders at these companies know that employees have limited avenues to return towards, so they are exploiting the employees? Comments in either case of Yes and No.