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Paid Media Lead

ROAS DigitalCoimbatore, Tamil Nadu, IndiaPosted 20 May 2026

ROAS Digital is seeking a Paid Media Lead to manage search and social campaigns for US-based agency clients in a white-label delivery model. The role involves overseeing 10-15 client accounts, executing campaign optimizations, and mentoring a small team of two specialists. Candidates must possess significant experience with Google and Meta Ads alongside strong communication skills for international stakeholder management. This is an onsite role based in Coimbatore.

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Experience

5-6 years

Function

Marketing

Work mode

Onsite, India

Company

Tier 2

What you will work on

ROAS Digital is seeking a Paid Media Lead to manage search and social campaigns for US-based agency clients in a white-label delivery model. The role involves overseeing 10-15 client accounts, executing campaign optimizations, and mentoring a small team of two specialists. Candidates must possess significant experience with Google and Meta Ads alongside strong communication skills for international stakeholder management. This is an onsite role based in Coimbatore.

TAL's take

Quality 50/1005/5 clarityTier 2 company

Solid tier-2 agency role with defined leadership responsibilities and clear scope, but lacks high-tier company branding.

The JD is very clear regarding the responsibilities, team size, and the specific nature of the white-label agency model.

Must haves

  • 5-6+ years of paid media campaign management experience
  • Strong hands-on experience with Google Ads and Meta Ads
  • Experience managing multiple client accounts simultaneously
  • Excellent written and verbal communication skills
  • Experience leading and guiding a small team

Tools and skills

google adsmeta adspaid searchpaid socialcampaign managementconversion trackingreporting

Nice to have: google analytics, ga4, gtm, looker studio, microsoft ads, linkedin ads, tiktok ads, programmatic platforms.

About the company

Unfamiliar company, default mid-tier.

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