Growth Marketing Specialist (MEA)
iHerb is seeking a Growth Marketing Specialist to manage paid media operations for Middle East & Africa markets. The role involves end-to-end campaign execution including setup, optimization, performance monitoring, and creative localization. You will leverage platforms like Google and Meta Ads while partnering with cross-functional teams to improve CAC, ROAS, and other performance KPIs. This position requires strong operational attention to detail and data analysis capabilities.
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Experience
1-2 years
Function
Marketing
Work mode
Onsite, United Arab Emirates
Company
Tier 2
What you will work on
iHerb is seeking a Growth Marketing Specialist to manage paid media operations for Middle East & Africa markets. The role involves end-to-end campaign execution including setup, optimization, performance monitoring, and creative localization. You will leverage platforms like Google and Meta Ads while partnering with cross-functional teams to improve CAC, ROAS, and other performance KPIs. This position requires strong operational attention to detail and data analysis capabilities.
TAL's take
Solid tier-2 global ecommerce brand with a well-defined, albeit execution-heavy, marketing role.
The JD provides an extremely granular breakdown of operational tasks, responsibilities, and performance metrics expected.
Must haves
- Hands-on paid media campaign execution experience
- Proficiency with Google Ads, Meta Ads, TikTok Ads, or Apple Search Ads
- Strong campaign operations skills including setup, QA, and reporting
- Understanding of performance metrics like CAC, ROAS, and conversion rate
- Professional fluency in English
Tools and skills
Nice to have: looker, tableau, google analytics, amplitude.
About the company
Established global ecommerce company with strong operational footprint but not a major tech-platform flagship.