Digital Marketing Specialist
T&A Consulting is looking for a Digital Marketing Specialist to manage performance marketing campaigns for international universities. The role focuses on executing lead-generation funnels and enhancing brand visibility across India and South Asia. Candidates must have hands-on experience with Google and Meta ads, as well as CRM integration. This role is ideal for a marketer passionate about the higher education sector seeking to work in a global advisory environment.
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Experience
2-3 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
T&A Consulting is looking for a Digital Marketing Specialist to manage performance marketing campaigns for international universities. The role focuses on executing lead-generation funnels and enhancing brand visibility across India and South Asia. Candidates must have hands-on experience with Google and Meta ads, as well as CRM integration. This role is ideal for a marketer passionate about the higher education sector seeking to work in a global advisory environment.
TAL's take
Solid role within a specialized advisory firm, well-defined scope in digital marketing for the education sector.
The JD clearly defines responsibilities, platforms, and expected industry experience.
Must haves
- 2-3 years hands-on digital/performance marketing experience
- Experience in Higher Education sector, Education Agencies, or Study Abroad
- Proficiency in Google Ads, Meta Ads Manager, SEO/SEM, and LinkedIn Campaign Manager
- Understanding of digital funnels, CRM integration, and lead-nurturing workflows
- Excellent communication and storytelling skills
Tools and skills
Nice to have: mailchimp, hubspot, canva, adobe suite.
About the company
Established global advisory firm, not a major tech product company but a legitimate professional services organization.
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