Senior Marketing Manager
City One is seeking a seasoned Marketing Manager to lead the full marketing strategy for their premium real estate portfolio along the Pune–Mumbai corridor. The role encompasses brand positioning, end-to-end project launches, digital performance marketing, and sales enablement. The successful candidate will own the marketing pipeline, manage BTL and channel partner programs, and work directly with sales leadership. This is a high-impact role requiring deep real estate sector expertise and operational leadership experience.
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Experience
12+ years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
City One is seeking a seasoned Marketing Manager to lead the full marketing strategy for their premium real estate portfolio along the Pune–Mumbai corridor. The role encompasses brand positioning, end-to-end project launches, digital performance marketing, and sales enablement. The successful candidate will own the marketing pipeline, manage BTL and channel partner programs, and work directly with sales leadership. This is a high-impact role requiring deep real estate sector expertise and operational leadership experience.
TAL's take
Solid, well-defined senior marketing role within a regional real estate firm, providing clear ownership of the full marketing function.
The JD provides a highly detailed breakdown of responsibilities across specific marketing verticals and clear expectations for the candidate's background.
Must haves
- 12+ years of marketing experience
- Experience in real estate, preferably luxury or premium residential
- Track record of planning and executing large-scale project launches
- Deep expertise in digital marketing including SEO, SEM, and Meta/Google Ads
- Experience managing brand identity across multi-project portfolios
- Hands-on experience in BTL marketing and channel partner programmes
- Proficiency in marketing analytics tools and CRM dashboards
Tools and skills
Nice to have: ai-driven marketing tools, programmatic advertising, marketing automation platforms.
About the company
Regional real estate firm without established national tech or large-scale product brand status.