Assistant Manager
CaratLane is seeking a Brand Marketing Assistant Manager to oversee campaigns, content strategy, and consumer insights. The role involves end-to-end collection launch planning, content calendar management across digital and retail touchpoints, and PR management for collaborative projects. The ideal candidate will possess strong analytical skills and aesthetic judgment to drive marketing performance. This position requires managing a content executive and collaborating closely with creative teams.
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Experience
5-6 years
Function
Marketing
Work mode
Onsite, India
Company
Tier 1
What you will work on
CaratLane is seeking a Brand Marketing Assistant Manager to oversee campaigns, content strategy, and consumer insights. The role involves end-to-end collection launch planning, content calendar management across digital and retail touchpoints, and PR management for collaborative projects. The ideal candidate will possess strong analytical skills and aesthetic judgment to drive marketing performance. This position requires managing a content executive and collaborating closely with creative teams.
TAL's take
Solid tier-1 brand with well-defined marketing responsibilities and clear scope for a mid-level role.
The JD clearly outlines the marketing scope, including collection launches, content strategy, PR, and analytics, though it lacks a specific technical stack.
Salaries at CaratLane
13.2 LPA average
Based on 15 Grapevine salary entries for CaratLane.
Marketing
6 - 8 years
12 LPA average
Range: 12 - 12 LPA
Other roles
0 - 2 years | L1
2 LPA average
Range: 2 - 2 LPA
Research
2 - 4 years | L2
6 LPA average
Range: 6 - 6 LPA
Engineering
2 - 4 years | L2
12 LPA average
Range: 12 - 12 LPA
Must haves
- Excellent written and oral communication skills
- Strong analytical mindset
- Attention to detail
- High initiative and self-drive
- Experience with execution and taking ownership
- Great aesthetic sense
About the company
CaratLane is a major, well-established omnichannel jewelry retailer under the Tata Group, recognized for its strong market presence.
Posts mentioning CaratLane
Titan Company Shares Surge After Strong Q4FY25 Performance
- Shares of Titan Company surged 6.5% on April 8, rebounding from a 52-week low. - The rally followed a strong business update for Q4FY25, with 25% YoY revenue growth. - Jewellery segment posted 24% YoY growth, driven by increased gold prices. - Watches and eyewear divisions saw 20% and 18% YoY growth respectively. - Emerging businesses and Caratlane also contributed to overall growth. Source: [Mint](https://www.livemint.com/market/stock-market-news/tata-group-stock-titan-jumps-6-5-on-strong-q4-business-update-jewellery-watches-and-eyewear-drive-growth-11744085118693.html), [News 18](https://www.news18.com/business/markets/titan-share-price-tata-stock-in-focus-after-its-q4-business-update-showing-strong-growth-ws-kl-9290714.html), [Business News India](https://www.businesstoday.in/markets/stocks/story/titan-company-shares-in-focus-today-on-q4-business-update-471081-2025-04-08), [Moneycontrol](https://www.moneycontrol.com/news/business/markets/titan-shares-in-focus-as-revenue-rises-25-yoy-in-q4-business-update-12988015.html)
Avnish Anand Steps Down as CaratLane MD & CEO
- Avnish Anand announced his resignation from CaratLane, citing a desire to reprioritise life and pursue other interests. - Anand spent 13 years at CaratLane in two stints, rising to become cofounder and CEO. - CaratLane reported a 5% YoY decline in net profit to INR 78.59 Cr in FY24, while operating revenue jumped 41% YoY to INR 3,080 Cr. - Tata-owned CaratLane has not yet announced a successor to Anand. - Anand plans to continue working in the startup ecosystem and help build more CaratLanes, while also exploring other interests. Source: [Inc42](https://inc42.com/buzz/avnish-anand-steps-down-as-caratlane-md-ceo/)
Purple mobile apps icon
Why is purple colored icon selected for most of apps. I see my mobile home screen and see purrple color distribution dominating .. Phonepe, Zepto, upstock, Acko, Caratlane, Parkplus.