Vice President, Go To Market Engineer
EquiLend is seeking an experienced Go-To-Market Engineer to lead marketing engineering and automation efforts in their Bengaluru office. The role focuses on optimizing campaign performance, lead lifecycle workflows, and digital infrastructure across their global fintech operations. You will manage the marketing technology stack, drive SEO strategy, and deploy AI-assisted workflows to enhance sales and marketing efficiency. This is a senior-level position requiring deep experience in B2B marketing tech stacks and the ability to bridge technical engineering with commercial outcomes.
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Experience
8+ years
Function
Marketing
Work mode
Hybrid, India
Company
Tier 2
What you will work on
EquiLend is seeking an experienced Go-To-Market Engineer to lead marketing engineering and automation efforts in their Bengaluru office. The role focuses on optimizing campaign performance, lead lifecycle workflows, and digital infrastructure across their global fintech operations. You will manage the marketing technology stack, drive SEO strategy, and deploy AI-assisted workflows to enhance sales and marketing efficiency. This is a senior-level position requiring deep experience in B2B marketing tech stacks and the ability to bridge technical engineering with commercial outcomes.
TAL's take
Senior executive-level role at a well-regarded global fintech, offering high impact and responsibility in a specialized domain.
The JD is extremely well-defined, providing clear expectations for marketing engineering, automation, and platform ownership.
Must haves
- 8+ years experience in B2B marketing or go-to-market engineering
- Experience in enterprise software or financial technology
- Hands-on experience managing paid digital channels (Google Ads, LinkedIn)
- Strong knowledge of marketing automation platforms and CRM integrations
- Experience supporting sales teams with automation and data workflows
- Proficiency in WordPress administration, HTML, and CSS
- Ability to build integrations between marketing, CRM, and sales platforms
Tools and skills
About the company
Established global fintech firm with significant market presence in securities finance but lacks the massive scale of FAANG-level tier 1 tech giants.