Creative Strategy Lead (Branded Content & Influencer Marketing)
The Creative Strategy Lead will act as the ideation engine for Dentsu Entertainment, responsible for developing branded content, influencer-led campaigns, and content IPs. The role involves leading new business pitches, conceptualizing scalable storytelling formats, and collaborating across creative and media teams to deliver high-impact narratives. Ideal candidates must demonstrate deep expertise in content ecosystems and a strong track record of winning pitches through strategic and creative excellence. This role will involve some mentoring and cross-functional leadership within the practice.
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Experience
10+ years
Function
Marketing
Work mode
Onsite, India
Company
Tier 2
What you will work on
The Creative Strategy Lead will act as the ideation engine for Dentsu Entertainment, responsible for developing branded content, influencer-led campaigns, and content IPs. The role involves leading new business pitches, conceptualizing scalable storytelling formats, and collaborating across creative and media teams to deliver high-impact narratives. Ideal candidates must demonstrate deep expertise in content ecosystems and a strong track record of winning pitches through strategic and creative excellence. This role will involve some mentoring and cross-functional leadership within the practice.
TAL's take
Strong, well-defined strategic lead role at a major global agency, though limited by being an agency-side marketing role rather than a product company role.
The JD provides a highly specific, coherent, and well-structured set of responsibilities and expectations for a Creative Strategy Lead within the entertainment practice.
Salaries at Dentsu
14.5 LPA average
Based on 21 Grapevine salary entries for Dentsu.
Marketing
0 - 2 years | Level 1 ( one to three years experience)
5 LPA average
Range: 5 - 5 LPA
Marketing
2 - 4 years | L1
4 LPA average
Range: 4 - 4 LPA
Marketing
6 - 8 years
10 LPA average
Range: 10 - 10 LPA
Marketing
12 - 14 years | Asst manager
18 LPA average
Range: 18 - 18 LPA
Must haves
- 10+ years in branded content, creative strategy, or entertainment-led marketing
- Proven track record of high-impact creative ideas and content properties
- Understanding of content ecosystems and influencer marketing
- Experience in building IPs, formats, or partnerships
- Exceptional storytelling and presentation skills
About the company
Dentsu is a global advertising agency network, classified as a tier 2 organization in the context of pure engineering/tech-product hiring.
Posts mentioning Dentsu
Is anyone from hyd working for dentsu?
Merkle Dentsu
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Havas, Dentsu & leading Agencies.
Hey all š Kind ask: Does anyone here IS or knows someone at a top agency (like: Havas, Wavemaker, GroupM, IPG)? Iām looking to connect w/ someone there. If yes, lmk? And I will share context w/ you. Thank you. PS.: I'm not looking to sell them anything. I just need some directions.